36 min

Andie Brockelhurst — Internet Marketing Guru And Society11

With Andie Brockelhurst — Internet Marketing Guru And Society11

In short

Andie Brocklehurst explains a live case study he is running inside Society11: building and launching an information product on Warrior Plus while outsourcing every part of it — content, sales copy, graphics, download pages — on a total budget of under $500. The aim is to remove every excuse people use for not starting an online business. Also covered: affiliate marketing basics, Black Friday and book recommendations.

What is the live case study Andie is running and why?

He has announced to Society11 members that he will build and launch a product while outsourcing every element of it. The point is to dismantle the excuses he keeps hearing — I can't write copy, I can't create a product, I can't design graphics — by proving anything can be outsourced if you think slightly out of the box.

Why launch on Warrior Plus rather than somewhere else?

Because that platform, along with JVZoo, is where people searching for ways to start an online business or escape their day job end up. He wants to use its affiliate leaderboard and announcement system, and he notes there is a large newbie crowd there being sold rubbish products, so that is where he will go fishing.

What will the product actually be?

An entry-level information product setting out six simple ways almost anybody could make $50 to $100 a day starting with little or no money. He has written the methods up as roughly 600 words of bullet points; the ghostwriter's job is to research, add resources and fill in the gaps rather than invent the content.

Where does he find the outsourcers?

Mainly Fiverr, deliberately, because everyone already knows it and everyone claims you cannot find good outsourcers there. He says he buys on Fiverr constantly, spending hundreds and sometimes thousands of dollars a month, and every task returns a profit. Upwork and a couple of other sites may also feature as the case study goes on.

How much is he spending, and why cap it?

He is aiming not to exceed $500 in total, a figure that came out of feedback during a live broadcast in the group. He calls it an insane budget, roughly a third of what the work should cost, and treats the constraint as part of the challenge since people always object that he can afford to outsource.

Why buy a domain name for a product like this?

For about $9 it keeps options open. He can keep the product as an evergreen item in his own collection, or later flip the whole business — product, sales page and all — to someone else on Flippa as a going concern, which requires its own domain. He calls it a cheap insurance premium.

What does the Easy Affiliate Playbook teach?

How to promote products that are already known to be converting, without paid traffic. You become an affiliate for a proven product in a niche you are interested in, go to the places that audience already gathers, and promote there without looking spammy, dodgy or over-promotional. Commission comes on every sale generated.

Why has Society11 set a closing date for new members?

They shut the doors on 22 December, or when a certain membership level is reached, whichever comes first. They follow the model in the book Oversubscribed, keeping numbers relatively low so the business stays profitable enough to teach properly — more members means more questions to field and a worse experience for everyone.

Is Black Friday worth doing if you sell online?

Yes, largely as an excuse for a sale while lots of people are already hunting. Andie says it spread from America to the internet and went global, and that digital products have good enough margins to discount. As a buyer, his advice is not to buy because it is cheap but because it will make a difference.

In their words

Taken from the recording, word for word.

I'm one of these people that if I see people give me reasons why they can't do something, I wanna change their mind and give them reasons why they can.

— Andie Brocklehurst

It doesn't matter how many things you don't think you can do, it's possible to find a way of doing them.

— Andie Brocklehurst

The biggest reason people don't make money online is that they just put obstacles in their own way as much as anything else.

— Andie Brocklehurst

Don't buy something 'cause it's cheap. Buy something 'cause it's gonna make a difference too and you can actually use it.

— Andie Brocklehurst

Anyone can do this, but it's not for everyone. And anyone has the capability of doing it, but it's gonna take you a bit of effort.

— Andie Brocklehurst

Key takeaways

  1. Every part of building and launching a digital product can be outsourced, including product creation and sales copy, if you are willing to think slightly out of the box.
  2. Multiple streams of online income matter because platforms change their rules quickly and a business built on one thing can become unviable overnight.
  3. The outsourcer's job is easier and cheaper when you hand over a clear outline — Andie's 600-word bullet-point spec — rather than asking them to invent the method.
  4. Fiverr can produce good work: Andie spends hundreds to thousands of dollars a month there and says every task returns a profit.
  5. Buying a domain for a small product for around $9 preserves the option of flipping the whole thing later as a going concern.
  6. Nobody makes money online by pushing play — anyone can do it, but it takes effort and stepping outside your comfort zone.

Show notes

On this episode I chat with our resident internet marketing genius Andie Brocklehurst about some his awesome products for newbies as well as an interesting case study he is busy with. We end by chatting about the latest in Society11

 

https://www.facebook.com/groups/Society11.Welcome/

 

Frequently asked questions

How do you get into the live case study?

It is exclusive to members of the private Society11 group. The route in is to search Facebook for the free Society11 Moneymakers Group, where the details of joining the main paid group are explained.

Is the Pylon Project still running?

No. It ran last year and Andie and Kurt decided against repeating it because they have other projects and it became a full-time job for a month or so. A smaller private-label-rights version is being put together by a Society11 member.

What is Andie reading at the moment?

He is rereading How to Get Rich in the Opportunity Market by TJ Rohleder, and is about a quarter of the way through the same author's Ruthless Copywriting Strategies. He notes Rohleder is more ruthless than he would be himself.

Where can you find Andie's products?

On andybrocklehurst.com, which also carries his blog. David mentions two he has bought: an e-book called The Trewth and the Easy Affiliate Playbook, and describes the products as high-end content at prices affordable even at the rand-dollar rate.

What does Andie actually do himself on the outsourced product?

Assembly and fine-tuning only. He reserves the right to make tweaks because his name goes on it and he is picky about that, but he intends to make the bare minimum of changes to prove the point.

Transcript

The full conversation, 6,539 words.

Monday night, what's involved, how are you doing? Hope you've had a good one. Man, it's been a crazy couple of days. In fact, weeks, it's just been weird. Have you had one of those days? Yeah, I'm having, I've had one of those days as well. You know, I always used to say I try and avoid blue Mondays and do the full color thing, but I don't know. Hasn't happened. Good news though, good news. It is Monday, so we've gotten past that. And on the line with me, our resident internet marketing wizard, it is Andy Brocklehurst, all the way from the UK. Hello, Andy. Hello, David, good to be here again. Good to chat to you again. It's been a while, hey? And we've been busy with lots of bits and pieces. From the sounds of things, you guys in the UK are bracing yourselves for a little bit of a cold snap. Yeah, it's already started to turn. The Thursday, Friday last week, it's started to turn very cold here. And I've had to crank the heating up in a magic caravan I work from. (laughing) It's one of those things that you actually have to see because most of the time when you see you online, you don't really get to see the magic caravan, but I've seen a couple of photos of it under construction and everything.

I think it's fantastic. It gets you out of everybody's hair. Yes, it gave me an office. It's basically an office at the end of the garden. And instead of building an office, which I looked at doing, but I'm rubbish at building things. So I thought, oh, you know what would work well? A caravan converted, and that's what I've done. I put a caravan at the end of my garden and converted it into an office. And the most important thing is it has internet access and coffee, so it's all good. It has the important things. That's right, and I can run my little empire from here. Speaking of empires, a society you live in, you're the co-founder of society you live in there. We've chatted about that before. Is it just me or have you and Kurt been on an absolute mission of late because there's just been so much stuff that you guys are doing? - Yes, this is the direction. It's always been the intention with that group to do things like we're doing. But it obviously takes a little time to build up into that. And I think recently we saw a lot of the same excuses coming from people. And I'm one of these people that if I see people give me reasons why they can't do something, I wanna change their mind and give them reasons why they can.

So at the moment, the latest crazy thing that I've embarked on is a live case study, whereby I say live in the sense I've announced to them what I'm going to do. And all of those people that hit a snag and say, "Oh, I'm no good at this," or, "I'm no good at writing the copy," or, "I can't create a product," or, "I don't know how to design graphics," or whatever it is they say they can't do. I'm gonna take all those excuses away because for this project, I am outsourcing everything. - Okay, so let's just get this clear. The project involves you, I assume, creating a product, but you're going to let other people do all the hard work. And you are gonna obviously have to pay for that. Tell me how this works. - Okay, so one of the things that I've always taught people is to play to your strengths. So normally the things you're good at you do and the things you're not good at you either partner with someone or you outsource them. And yet despite saying that, you still see people saying, oh yeah, but you can't outsource X, Y, Z. And I'm like, no, you can. You can outsource anything. Sometimes you have to think a tiny bit out of the box to do it, but you can in reality do anything. So I thought what better way to prove the point than to put together a product, a sales page, a launch announcement page, the download pages.

And we're gonna launch it on the Warrior Plus platform and it'll probably be an informational product. And the idea is it needs to be good enough that I will put my name to it. And I'm obviously quite picky about what I put my name to. But on the whole, all the things that people tell me, oh, it's right for you, you're good at writing copy. I'll be outsourcing the copy. Oh, it's okay for you, you can create a product. I'm gonna outsource that. So it's gonna bust everyone's excuses because what's left? It's right for you, you know how to outsource? Well, I'm gonna show them how I'm doing it as I go along. There is literally of the people have watched this process take place over the next few weeks. What excuses are left? - Hmm, this is, it sounds fascinating 'cause I mean, I've known you guys in Society of Living for a while and I still, I think have more excuses than I actually have have product. I mean, I've got a bunch of unfinished stuff and we're not going to get into that tonight and let you remind me of how much work I can actually do. But for somebody who kind of has tuned in and they're listening now and they're going, okay, what exactly are you talking about? What we're talking about is if you're looking to get into a business on the internet, am I correct?

- Yes, yes. I mean, here's the thing, there's lots of ways of making an income online. And you should have multiple streams of online income in my opinion because that means if any one of them dries up or something changes because the internet moves fast and things change quickly. So if you've built an entire business around one thing, so for example, you build an entire business around Amazon FBA, which is fulfillment by Amazon, and suddenly they change the rules on FBA and they make the margin smaller or the costs higher or whatever. And suddenly that bit of the business becomes less viable. If you've got multiple streams of income, you've always got another or maximising another one. - All right, so the idea is, and there's different kinds of product that we can get online. There's a lot of information products, which I think is fairly big at the moment. Then there's also software as a service, et cetera, et cetera. What is this one going to be that you're doing? - This will be an informational product. And because we've decided for this case study, it's going to be launched on the Warrior Plus platform. I'm going to target it at the type of buyers that are on that platform. So because we're going to maximise the use of affiliates and their leaderboard and their announcement system.

So we need something that plays to the kind of audience that buy products from Warrior Plus, which is largely people looking for ways to simplify their online business or start an online business and that sort of thing. There's a big newbie crowd on there. And there's a lot of products on that platform, which gets sold and a rubbish. And quite frankly are a ripoff. But because that's where the marketplace goes, that's where I'm going to go fishing, so to speak. So the idea is put an entry-level product that anyone that picks it up can follow and actually make some money online from doing the things that are in it. And then obviously my goal will be to then tell them about Society11 and bring them in there and tell them how everything's done properly rather than them finding out the hard way that they keep buying stuff and getting stumps. - Yes, well-- - That's kind of what my long-term goal is. But the challenge on this one is that I am, although I've specked out the outline of the product, the actual writing is going to be done by a ghostwriter. - Okay, so this sounds fairly complicated. I can't sort of, fairly difficult and convoluted, but I know you're going to make this clear for us.

But let's just, for the people that might not know, they've just tuned in, is where a lot of people go. And I did this until I came across you guys. I still stop by there, but I always now watch what gets said in Society11. So there's two platforms. There's JVZoo and there's Worrier Plus. Those are the two main ones, really, am I right? - The two main ones for that sort of sector, where you will find an audience of people that are looking to make money online or looking to escape their day job or that, those are the marketplaces where those people end up as they search the internet and things. That's the things that get served up to them the most. - Okay, so we're going to come back and I want to find out a little bit more about this product and maybe if you can give us some hints as to what it is. And then let's just maybe talk through that process. We'll also give out all the details for Society11 because there's a couple. There's Society11, there's a couple of them we'll talk about. It's well worth it if you're at all interested. And if you sort of are buying into the doom and gloom that is predominant in South Africa, specifically at the moment, you're looking to do something else.

You're looking to have another form or multiple forms of income. We're talking to Andy Brocklehurst of Society11. We'll be back with him in just a bit. We are chatting to our resident internet marketing guru, Andy Brocklehurst. We're talking about something very interesting that he's currently doing. It's creating a product and he's going to be outsourcing all of the parts of it that we would normally have to do, which I must say does boggle my mind a little bit. But Andy, when you're talking about this and you're going to be doing this, this is a live case study you say. So if people are interested in this, how do they sort of find out and follow along? Can they follow along? - They can. This is something that we are doing exclusively for members of our private members group Society11. So you have to be a member of that to see the videos and things as they come out. So if you want to find out more about that, the best thing to do is to go on to Facebook and do a search for a group called Society11 Moneymakers Group. That's the free group that you can initially join where you will find out more. And in there, you'll find out all the details of how to get into the main group and what's involved in someone.

So if it's something you want to follow along with, first thing is to get in that free group and you'll learn more from that. - And you did mention, and I've seen you mention this before, and I know just having gotten to know you and your reputation that there is gonna be a cut off point for Society11 to take in new members, am I correct? - Yes, the 22nd of December is our closing date. We're shutting the doors on that date. It's that or when we hit a certain membership level, whichever occurs first. And the reason we're doing that is that we are very much following a model called Oversubscribed, which there's a brilliant book you should, people can check out on Amazon called Oversubscribed. Can't remember who it's by, but it's a brilliant model for a subscription business. It's very much what we're doing. It means that we can keep our membership numbers relatively low and profitable enough for us to teach them all the good stuff. If we have more than that, more people in, then it gets harder 'cause you're fielding more questions. So it's, we're just, we're finding a level so that everything is good for everybody. That's how it works. - Okay, now listen, if you'd like me to ask any questions of Andy, any messages, anything like that, how you can SMS us, 41348.

Those SMS is charged at $1.50. Otherwise, WhatsApp us, 0848220938. Any questions you'd like to post to Andy? And I gotta tell you, if you're sitting on the fence, if you're thinking about this, two things that I wanna tell you. Initially, when I started investigating this whole Make Money Online thing, I thought it was a big scam and that it just, it wasn't possible, but subsequently, I have found out that you can make a very comfortable living online. It doesn't mean no work though, okay? So anybody that tells you, you buy this product and then push play and the money rolls in, they're lying. That's all I can tell you. But, and I'm talking to somebody who's spent many, many, many dollars on stuff. I think I've got hard drives full of crap that I bought that didn't work and it was this and that and the next thing. The best investment I have made to date is in Society11 and is in the products of the Society11 members, because the members release products, you release products, Kurt has got stuff, and it's just for me, I don't mind spending that money when I have it because it's brilliant stuff, it's quality stuff and you've got a reputation and the group has a reputation for being ethical and telling it like it is.

- That's it, that's entirely how we found it. It frustrates me that there are people out there that think, that effectively prey on those that want to start a business or whatever it is and they say, oh, it's really easy, you just need my magic push button solution and it'll make you money and of course people when they're new to this, well, maybe it is that easy. And then they go out and they buy this rubbish and they find, well, basically I think that, the guys that are doing that, they're crushing the dreams of real people and they're telling us on. And so our philosophy was, we're gonna start a group, we're gonna tell you how it is, we're gonna be upfront about the fact that anyone can do this, but it's not for everyone. And anyone has the capability of doing it, but it's gonna take you a bit of effort. You're gonna have to do some stuff and it's gonna take you outside your comfort zone here and there. - Well, look, that is undeniably true. It certainly has taken me on several occasions outside of my comfort zone. By the way, as well, I do recommend that you get to become part of Society11. If you are somebody that is easily offended and your feelings get hurt very easily when people are direct, then probably not for you.

But you know what, that's the most amazing thing about the group for me is everybody that is in there is prepared to help, they're prepared to talk to you. And it's a great way to learn right from the beginning. Let's get back to this live case study that you're doing. Can you tell us what kind of a product it's going to be? I mean, is it a, you said it's an informational product, but like what? - Okay, so as I said to you, I know the audience on that platform, but I'm going to very much go for what are the relative newbies on there. So we want to put something in front of them. I want to learn how to do that. So what I'm simply going to do is I've come up with six simple ways that just about anybody could make 50 to a hundred dollars a day, starting with little or no money. Now, obviously, because I start with little or no money, there's going to be a bit more work involved to do that. But there's six pretty simple methods. None of them have got anything difficult. And I've outlined what they are in a quick document, about 600 words, which is like bullet points. And I'm giving that to my outsourcer. So the outsourcer doesn't have to come up with the content and the methods. They need to take those methods and go and research and find extra resources and things and fill in the gaps.

And that's what I'm going to have the outsourcer do. - So when you say, when you talk about these outsourcers, there's a couple of places that I know of where you can outsource stuff. I think one that would be known to South African audiences is something like Fiverr or Upwork. - Yeah, in actual fact, I'm going to use Fiverr as much as I can on this. Because again, bear in mind, the reason for doing this case study, I wouldn't recommend anyone actually does a product release where they outsource everything. This is taking it to an extreme. But I'm doing that to prove a point. And the point is that it doesn't matter how many things you don't think you can do, it's possible to find a way of doing them. So I will be using Fiverr as much as possible because everyone knows of it already. And everyone also says, oh, you can't find good outsourcers on Fiverr. Well, I'm going to prove them wrong because you can. I use Fiverr all the time, not to sell on. I mean, some people like selling, but I use it. I buy on Fiverr all the time. I spend hundreds, possibly thousands at times of dollars a month on Fiverr, getting various tasks done. But every one of them returns a profit. So we'll be using Fiverr for all of these various things for this one as much as we can.

We may use Upwork, may use a couple of other outsour sites and they'll be covered as we go along. But I am going to try and do it as much as possible with resources that people already know. - So now, for example, with what you're doing, I'm assuming you would need to already have a domain name at the very least, which you can get that on. Somebody will do that for you on Fiverr as well, I'm sure. - You could do. I mean, I wasn't going to start out with a domain just for this project, but in the early process of working out what I was going to call it and some other things. And this is the first video that will be coming out, the first full video of what I've done so far that will be coming out hopefully tomorrow in society level and I'm editing at the moment. But in the process of doing it, it suddenly dawned on me I might as well buy the main name because I could get one that was a good fit. And I'm all about keeping my options open on a product. So I'm going to create and launch the product. Now, whether after that, I keep it as an evergreen product in my own collection, or if I want to, after a while, I could flip that whole little business, that whole product and sales page and everything to somebody else on Flipper as a going concern.

Now, if I'm going to do that, it would need to have its own domain name. So for the sake of $9, I'm obviously going to grab a domain at the beginning, which is what I've done, so that if I want the option to flip it later on, that option's there. I may not ever do it, but for the sake of $9, it's a good insurance premium. - So essentially you're going to be looking for somebody to build you the website, somebody to build you the content. If you need any graphics, you're looking for somebody like that. What other things would you be looking for? - Right, well, I've already outsourced the graphics. I've got someone doing that. I've got a couple of writers. The writer I was going to use isn't going to work out. That's always explained in what happened. So I'm currently running around, trying to find a suitable writer for the report. We're going to outsource the sales copy that goes on the sales page. We're going to outsource, getting the download pages done. The only thing I will be doing is really assembling it and doing some fine tuning. 'Cause like I said here at the beginning, it's important to me, it's a good product. So I do reserve the right to make some tweaks and alterations. So I'm putting my name on it.

And I'd be crazy if I didn't do that.

But I'm going to do the bare minimum in the way of changes. To just again, to prove a point, to prove that this can be done. So it's going to be an interesting challenge. It's already thrown challenges up that I wasn't expecting. And there's been some fun stuff along the way already. And we're in the really early goings of it. - Have you got a sort of budget in mind? Have you thought, okay, this is how much money I'm going to invest in this? - Yes, that was the other one. Because obviously the next big objection is people go, oh, 'cause people always find excuses. It's all right for you, you know how to do this. Okay, I'll outsource it. Well, it's all right for you. You've got the money to outsource it. Okay, you can't start a business with nothing. So, but I am aware that people, some people are on a budget. So what I'm going, what we're trying to do in this, and this figure only came about as a result of doing a live broadcast in the group and we sort of getting feedback. So I'm going to try not to go over $500 as a total, but the total cost of all my outsourcing and everything for this project, which is an insane budget. I mean, that's probably a third of what it should be. - Oh, okay.

- Again, to try and prove a point and to say that you get, and you can still make it work, you know. So every time we talk about this with people, they throw extra challenges in like, you can only spend this much, or you can only, so we've gone, okay. That sounds fun. It's like a challenge. That's why I'm doing it. - It sounds fantastic. We'll come back with you and chat a little bit more about the product, about Society11. I'd also like to chat to you a little bit about some of your products, particularly the one that you've just released. And then maybe, you know, we can sneak in. I did mention this to you. You can sneak in a little bit about, I don't know if you're doing it again this year, the Pylon project, and then certainly what does Black Friday mean to people in the online world? So when we come back, we'll be chatting to Andy about that, and a whole bunch more. My special guest is Andy Brocklehurst. He is an internet marketing guru. Go check it out, okay. There's Society11, which is the group, and then the free group is the Society11 Moneymakers group on Facebook. It's well worth it. I promise you, if you're thinking of doing this in any way, shape, or form, this is definitely the way to go.

We were talking about Black Friday here. Are we gonna do a? No, we're not gonna do the Black Friday. My special guest on the line with me. From Society11 is Andy Brocklehurst. Right, Andy, so I said when we came back, I wanted to talk to you about a couple of other bits and pieces, and also some of your products. Now, your products are available where? On your website? - Yes, andybrocklehurst.com, which you can spell Andy just about anywhere. You can think spell it, and put Brocklehurst after it, and then .com, and it'll get you there. And yeah, that's where you'll find most of my things. Certainly where you'll find my blog where I talk about what's going on, and what I've got going on, and so on. - And that's actually also, it's a goldmine of information on the blog. A couple of things. I think that the first thing that sort of set me on to you was something called the Pylon Project, which I'd like to talk about, because right in the beginning, I wanted to make the purchase, but you only open it for a certain amount of time, and I missed it, and you said, sorry, for you. And then the next product I got from you was an e-book called The Truth, spelled T-R-E-W-T-H, which was an absolute eye opener.

Tell me about that. - Okay, but The Truth, it was a book that came about, I felt out a necessity. And again, it's a lot to do with what I was saying earlier about how-- - And it was actually, it's actually very reasonably priced as well. So one thing I noticed about your products, it's high-end content, but it is affordable, even for us in South Africa, whose the grand dollar exchange rate makes you want to just burst into tears, particularly if you have got any memberships or anything like that, that gets paid for in dollars. Every time they sort of ran tanks, I have to take a deep breath. But well-priced, I think. - Thank you, well, I mean, I try to price these things at a point where it's gonna be accessible to the people that need it. And the people that need that, sadly, they're often in a place where they don't have huge amounts of money. Maybe they're working a job, and the job's not going great, and most of what I've learned has come from just reading the right books and watching the right courses, and you don't need to spend thousands on things like that. - Which is brilliant. Now, another one that you've just released, and I actually bought it, but I haven't even had a chance to have a look at it yet, but I didn't want to miss out, was the Easy Affiliate Playbook, if I'm not mistaken.

- Yes. That was a product that, it came out, again, I like challenges. And this, and I also like breaking people's excuses. It's a big part of what I did. 'Cause honestly, the biggest reason people don't make money online is that they just put obstacles in their own way as much as anything else. So in the case of Easy Affiliate Playbook, this was taking, again, a whole load of those statements that I get from people where they say, oh yes, but affiliate marketing is, I don't, difficult, or I can't afford to buy traffic, and it was taking all of those things and going, well, okay, here's a method that anyone can do, even if you don't really fully understand marketing. So you can't look at a product and immediately go, well, yeah, that's gonna convert well or whatever. So the idea was this, teach people to take products that we already know are converting and making sales, become an affiliate for them, and then go to the places where the potential audience for that thing hang out, and without making it look spammy or dodgy or over-promotional or anything like that, infiltrates those places so that you can, in effect, advertise to them, but in a way that doesn't look like you're doing that.

- Okay, now, is this one of those things? And, you know, 'cause also in the beginning when I read this whole thing and I was sort of on JVZoo and Warrior, oh, the whole affiliate marketing thing just, like, looked at it and I was like, huh? But essentially what it means is you sell other people's products or services, whatever the case may be, and you get commission for those sales that you generate. Am I correct? - That's right, absolutely. At the end of the day, to make an income from something, you need a couple of things. You need something to sell, and then you need an audience to put it in front of who will buy it. And you can either be the creator of that product at the top, or if you want to, if you don't want to be a product creator or initially you don't think you've got it in you to create a product, then go and find a good product in a niche that you're interested in that you can promote as an affiliate so that you get paid a commission on every sale you make, and now go and do various things to promote that. So you're just putting someone else's offer in front of the right people and you're running the commission. And that's really what the Easy Affiliate Playbook was about.

It was about the easiest, most direct way to do that as a newbie where you don't have any money to spend on paid traffic and you're trying to do everything on a shoestring. It's really the way to start because you're picking products that you already know are high converting. That's one of the things it teaches. - Okay, so fantastic. That also obviously available on the website, Andybrocklehurst.com. Brocklehurst. Somebody says, "How do you spell brocklehurst?" I'm tempted to say exactly the way you pronounce it, but B-R-O-C-K-L-E-H-U-R-S-T. There we go. Did I get it right? - That is correct. - Jesus. 10 points for David tonight. I'm on fire. Okay, next thing that I wanna talk about is this concept of the Pylon Project. Is this something that would be suitable for newbies in the business? Is it still running? Let's start there. - It's not still running. We did it last year. We decided not to this year because Kurt and I have got lots of other projects on the go and we just don't wanna stretch ourselves too much. It did take a lot of time and effort and energy to put together and make it work. Last time we did it, but it became a full-time thing for a month or so. So what it was was we went around and we found lots of vendors who had products and we convinced them to put them into this bundle that will be sold at a bargain discount price in effect so that they get the name out.

They could put one of their slightly older products into it and so on. People could pay a low price, get access to lots and lots of stuff. And then you're able to check them out and see which, 'cause at the end of the day, there might be three or four very good people that can teach you how to do something like write sales copy, for example. But one of those people just might resonate with you. They might be the teacher for you. So by getting lots of people to put things in, people could work out who they resonated with and who they liked learning from. So it was a good thing to do. I am aware that there's like a smaller version of it happening, but I think it's all to do with private label rights products. And that's somebody, a member of Society 11 is talking about putting that together at the moment 'cause they've already approached me for a product. So there may be something happening, but I won't be running it. - All right, well, if I figure out what it is, I'll be sure to pass on the news. And then just before we say goodnight for this evening, or in your case, good afternoon, Black Friday. This is something that's only caught on recently in South Africa. Took, you know, South Africans are a little skeptical.

So it took us a while to figure out what this was all about. How does that affect online sales? Is it something that people buy into in a big way? And are you guys doing anything for Black Friday? - Okay, Black Friday is a good one because you're right, American thing, they are the first people did big discounts and made a sale and it was like a tradition. And then it spilled onto the internet and because it spilled onto the internet, it went sort of gradually, it's gone global. And so even though England doesn't really, I mean, we're probably a bit like South Africa. We don't massively go for it, but everyone now sort of sees it and expects it. And it's just an excuse for a sale at the end of the day. But because lots of people are hunting for stuff, it also makes sense to kind of ride the wave sometimes. So I normally run at some kind of Black Friday special on something and I normally know what it is by now. And I honestly haven't decided this year, that's the truth. So I may or may not be doing something. I think typically either Black Friday or Cyber Monday, which is the Monday after Black Friday, which is gonna be the online version, one or both of those days, most people now turn it into a weekend.

It's now starting to become a week long event in other places. It's getting crazy, but any excuse for a sale. So it's a good one to do if you're in business and you've got products and you can afford to do a special discount, which on digital products, because the margins are good, you can. So no doubt I'll be doing something because it's good business sense to do it. And if you're out looking for bargains on a Black Friday, do the sensible thing. Don't buy something 'cause it's cheap. Buy something 'cause it's gonna make a difference too and you can actually use it. And if you're getting a discount price because of Black Friday, all the better. - I think that is a fantastic piece of advice. Another quick question just before we let you go. I know that you are a voracious reader. You enjoy reading and you enjoy. Are you reading anything at the moment? What would you recommend maybe off the top of your head for people that are in the marketing, internet marketing businesses? A couple of great books that you have read or are reading? - Yeah, I'm currently rereading a book which is, it's got a really blunt title, but it's a great book. It's literally called "How to Get Rich in the Opportunity Market." And it's by TJ Rolida.

And this guy is, he's written some brilliant books on sales copy and selling information products and whatever. He's a little bit more ruthless than I would like to be, but that's okay. I think you learn from different people and you obviously know what your own standards are to set. So that's what I'm reading at the moment or rereading 'cause I have read that before. - So what is that, "How to Get Rich?" - It's called "How to Get Rich in the Opportunity Market." - Okay. - And it's by a guy called TJ Rolida, which is R-O-H-L-E-D-E-R.

And another one of his books is a book called "Ruthless Copywriting Strategies," which is another book, which is set on my shelf. I'm about, but no, I haven't read this before. So I'm my first times through it and I'm about a quarter of the way through that at the moment. And so far, it's brilliant. So I like anything by that guy. - And so there we go. Some great tips there as well. Andy, thank you so much. I think we're probably only gonna, 'cause for me on this side, I shut up shop in terms of the show from around about the ninth, I guess, of December, back early January. So we're probably only gonna talk to you on air again early in the new year when we all fired up and ready to go again. So for your time that you-- - I will look forward to that. - Yeah, the time you spent with us during the course of this year, thank you so much. Thank you for taking out the time. I know that you got a lot on your plate and you do have to schedule us in show. We do really, really appreciate that. And we wish you all the best. - It's a pleasure, and always a pleasure to be here. Thank you. - Thanks so much, Andy. You have yourself a great evening. There we go. Andy Bochelost on the line with us from the UK.

It looks like I saw something today where they're expecting temperatures of like minus eight in the UK, which if you're South African, it sounds like a blessing at the moment with these past couple of weeks of heat waves. But you know, it's only that much fun for so long and then the cold just gets to be a pain in the behind. Anyway, listen, coming up in just a little while, my next guest is somebody I've been wanting to talk to for quite a while. And it's also, you know, what we're gonna be talking about is something that I have a great personal interest in. He is a gentleman by the name of Trevor Parkinson, the founder of a website called cannabisoilresearch.com. And all those of you sitting there thinking, oh, we're gonna talk about getting high. No, we're actually not because that's not, at least that's not where my attention lies. We're gonna be talking about the healing properties of cannabis and what the ingredients are. We're gonna be talking about things like CBDs. And well, I'll share my story and hopefully Trevor will share some of his as well. So when we come back in just a bit, we're gonna be having a chat with Trevor Parkinson. It is mix93.8, welcome to it. What's involved is the show on this Monday night.

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