Ryan Hogarth — The New Normal

David Watts on Mix 93.8. My special guest in studio tonight he is a speaker, a published author, and now a podcaster as well. Ryan Hoag, Ryan Hoag is from here. Should I have a crack at this myself David? Could you introduce yourself? Hello David I am Ryan Hoagarth a speaker podcaster and author. So good to meet you Ryan Hoagarth, speaker podcaster and author. Ryan, you've been around radio a bit. We've known each other for a while and I noticed over the last little while you were doing you're doing a couple of different bits and pieces and I saw that your latest keynote the thing that you're passionate about is something that you call the new normal. Now the question begs what the hell is that? Is this new normal? Well I you know my okay so I'm primarily a speaker a professional conference speaker and I for the last seven years or so have been speaking in and around this topic in the early days was very much about social media you know eight seven eight years ago social media was becoming a thing for business it was it was now big enough that business had to pay attention and do something about it and no one had any clue what to do or how to deal with it and integrate it and make it a productive tool. But what was interesting to me is how how things are evolving because of technology whether it's social media or our phones or digital in general is how relationships are involving business relationships workforces customers and brands and that's what has kind of held my interest in what I talk about so the new normal speaks to that you know there's a new way of doing almost anything and so I tell stories around that for you know one example is the whole idea of ownership we came out of a time last century where owning things was a big thing and and David I don't know what your music collection is like being in radio but we've all got at least one friend who when you go to their house there they've got shelves of CDs or DVDs that they've collected they're very proud of it and so it was all about owning stuff whereas we're seeing now more and more people don't want to own stuff you know I don't want to own a thousand CDs I just want access so whether it's Google Play Music or Apple iTunes whatever it is I want access to stuff and and one of the new normals we're seeing now which is the impact of services like like uber and taxi fire and and so on where there we're starting to see people re-looking at owning cars yes and and spoken to a few people who've said that the car they're driving now is possibly the last car they'll drive and I think in my case that's true I don't think I'll own a car after this one and if it's not the last definitely the last one is so that's kind of now a new normal where I don't want I don't own stuff and have a car that I'm paying for 24 hours a day but using two of those hours I just want to access when I need it so that's that's one great story to tell the other of course is teenagers how they're using technology and interacting with the world and that freaks parents out and teenagers get freaked out with their parents because their parents are freaking out about the wrong things so what is the new normal there so these are the these are the stories I tell okay yeah for the record I used to have a magnificent CD collection yes and DVD collection my ex-wife now has a magnificent it's not no longer a useful it's not it's not I mean listen I've still got I'm still old-fashioned enough I've purchased ninety nine point nine nine nine nine nine percent of my music but it's stored on a hard drive now yes or it's stored on memory sticks we often we do flashback Fridays you've been to a flash back Friday I remember the days when I used to lug milk crates six or seven of these massive milk crates or record boxes and stagger up the stairs and you know now I walk in with two memory sticks carrying more music than what I used to and no absolute well listen I'm a big fan of karaoke my wife and I do karaoke we're pretty good at it but we like going and and and and similarly I remember not too long ago I was at a place and said I want to I want to sing this song and they said well we don't have it but they downloaded within a few minutes that have been downloaded and it was now available so that is the world we're coming to and arriving at is access I just whatever I want to need right now I somehow have access to it but when you talk about this things like Netflix no more do you have to go out and rent videos or DVDs see videos I still say videos but I mean my girlfriend and I the other weekend we were like wouldn't it be nice to rent a DVD and just kind of chill out and you know enjoy do you think you can find a DVD rental store these days they're like Ken's teeth David I'm sorry I'm getting over the shock of you deciding you to find a DVD shop I don't understand was nostalgia okay we were thinking cuz I walked in the we were sitting in the car and somebody said something I was getting Bueller Bueller yeah and then we eventually resorted the next time you're having that issue give me a call I'll sort I'll sort you out so you talk about that this new normal things are changing people I mean for a while the sort of buzzword used to be disruptive technology and to a degree it is I mean you and I of an age you seem to have sort of embraced this new technology a lot more easily than than I have I think I've been dragged kicking and screaming into the digital era but things have literally changed that much and I found myself having to embrace social media and what it does and how it does and in fact that's what my company does now and I started out going okay we'll just be a web design company hmm not a chance buddy it's not gonna cut it these days at all so now we found ourselves ending up being digital content creators because this thing called the interwebs is so hungry for content and and driven by it and driven by it constantly and you think well how much you know we're generating so much content every single day it's hard to it's hard to kind of keep up with it and you would and you would think surely there's enough you know how many there's so many cat videos yet yet there's an inexhaustible market for cat videos and other content but it is true that every business today should be thinking of themselves as a technology business and how do they become digital and they should also be thinking of themselves as media businesses in generating content and and and and putting it out there and so this is and that is again part of the new normal is now we're all content creators or we should be and so we're media businesses we're digital businesses and and it is easy to become overwhelmed by it because there's so much you can do in so many possibilities and you go well wow where do I start but the barriers to entry are kind of low and you can kind of just get you can get started with something put yourself out there and kind of build it as you go because I've I've found as well a lot of businesses are kind of throwing their hands up and going okay we know we've got to be on Twitter we know we go but we don't know what to put there well you know it starts with this David and you know if you think about yourself as an individual and you've struggled as you've admitted you've struggled with embracing this new technology and it's not so much the technology itself it's it's thinking with the new technology because you know you've you've grown up in a time certain things were ingrained in us when we were kids like these are unalterable truths about the world about business and and and part of what we're struggling with is we're having to unlearn these unalterable truths are no are actually no longer true so it's re it's thinking about the world in you in different ways and that's what you're struggling with and you struggling as an individual most biggest sort of businesses that are being run by people of a certain age like yourself or myself you know now you know they've got a bunch of young upstarts and people saying oh we got to get on social media and we got to go digital and we got to do all these amazing things we should write an app and it freaks everybody out so and the reason it freaks us out is that we're trying to think of digital tools and the digital world in an analog way and and and you can't you've you've got to understand what business means in a digital world then then the technology becomes starts to make sense and and and you start to find the opportunities in embracing technology well let's let's have a talk about that I mean and when we come back we can have a little bit of a chat about what business means in a digital age and in a digital kind of business and are we in fact going to be going that way I mean our brick-and-mortar buildings as we know them going to eventually become a thing of the past I know you've got some thoughts on that in fact we'll chat about your podcast as well later but your podcast you chatted to a great guy who knows these things yes Graham Coddrington yes so you've got some thoughts for us so a chat about that in just a little while it is mix 93.8 legendary radio for you what's involved on a Monday night David Watts on mix 93.8 so mix 93.8 legendary radio I'm David watts this is what's involved as we do each and every Monday night between six and seven my guest in studio is a professional speaker published author and podcaster Ryan Hoggarth how's Ryan welcome back thank you very much so before the break we said that we were going to come back and we're going to talk about what is this thinking digitally for a business and you know brick-and-mortar buildings and businesses are they a thing of the past are they fading out where do you see things going definitely not and and part of the I guess all the hype if you look ten years ago it's like oh online online shopping is gonna wipe out shopping malls and wipe out and in the conference industries like video conferencing is gonna wipe out the conference industry and and really what we're what we're seeing is is right now we talk about being online and offline you know so we can have an online meeting with Skype or an email or whatever or you say listen we should meet offline and we go and have a cup of coffee what we're what we're seeing now and and then the the near future is gonna be really those two things coming together we have the Internet of Things where everything is gonna be anything that can have a sensor in it will so you know you you have your Alexa is a prime example yes Alexa yeah well absolutely so you've got you've got this piece of digital that's informing you about about the quote unquote real world and what's going on around you your phone will be able you know between sort of virtual augmented reality for examples even point your phone or wear a pair of glasses or whatever and look at something and you will see it a digital overlay on that and will give you information about what you're looking at or what you might need or you know if I see you in the street and I'm going damn I know that face but I don't know you know to say hey Ryan that's David Watson you know him from here and you met so I can go hey Dave high-five so it's really gonna be these two worlds coming into one one complete world I guess which comprises online and now you spoke about you spoke about virtual reality augmented reality that was that was a massive hype a little while ago and it kind of it came in with a bang but it was more like a damn squib and this it's just my impression of South Africa all of know all of these technologies go through that cycle where it's like this is if this is gonna change the world and you know last year it was Bitcoin the year before that it was virtual reality like you know the block chains this and virtual realities that and all of it and then you realize okay well it's not quite as much as the hype said but now it sort of settles into the reality and virtual reality will absolutely become integrated into our lives and virtual reality is now being used quite a lot where you have doctors if they have to do an operation they're doing it virtually so they're there with their glasses you know with the big ass my son or whatever and there and you and you've got a virtual heart and so you can actually study and sort of practice the surgery on this virtual thing before you go in and do it and understand what it is you need to do or even doctors who are sort of doing it with you know there's robots and they're sitting with there on a monitor and running controls where robots are getting into the body and you know sort of doing it remotely so it's absolutely going to have an effect the other thing that's also very high in the hype cycle now of course is artificial intelligence and and there's two distinct camps where it's that's terminated and we're all gonna be as soon as AI gets to a level there's gonna be no more human beings whereas the reality is is yes there's things we need to be cautious of and understand as we as we progress but this is already part of our lives if you use Siri or okay Google you're already using artificial intelligence and you already love it so it's already it's already part of our lives yeah Siri and I don't get along well well try Google Google I have a fantastic relationship really and I'm doing I find I'm doing more and more with my voice and that's gonna be I was talking to Peter held an ace who's a who's a futurist a proper futurist and and and he said there is enough information in that they can make a call that the next big thing is going to be the ubiquitous personal assistant which is using your voice to get things done whether it's navigating or booking a movie or a restaurant or I mean I already used to send messages and whatsapp to people it's all controlled with my voice and and that is AI and the more it is used the smarter it gets the better it gets and and so it becomes almost as rapidly as technology is moving it's also imperceptible you know you you sort of very almost unnoticed start to use something like using your voice and then the next thing you're depending on it well you think about SMS is when they came out foreign technology now whatsapp voice notes but you talk AI and things like that and I've seen it's very it's a very divisive kind of technology but I mean Facebook you got chatbots on Facebook absolutely and there was a great experiment last year where Facebook was testing chatbots and how they so they they set up to to talk to each other you know to see how they kind of developed and went and and what got a few people freaked out is that within within a very short order the chatbots develop their own language and and and that kind of that sort of plays into the whole fear of where AI's going to go. Yeah exactly but but absolutely it's part of you know the algorithms that that Google serves up so that you get what you want that Facebook tries to understand what you might like and see and and now there's and now there's conversations that have to happen around that a privacy but be you know while we like the convenience of stuff it gets a little bit you get freaked out when you understand how much Google or Facebook knows about you. But that's the thing and I've heard series like Facebook are watching you because people are saying I'll have a conversation about I'd like to know where to buy the next greatest pool noodle thing and the next second on your Facebook timeline there it comes adverts and now that's obvious and easy but and and you and we all get annoyed by it's like you know well I bought my pool noodle now and why am I still getting adverts for it? Yes. But that's a very obvious form of it there's a lot more subtly that's going on where Facebook is presenting you with what you what it thinks you want to see and and that's leaning into the argument of keeping people divisive because you're not seeing multiple points of view. Can I not make my own mind up what I want to see?

And you're being fed everything that you agree with it oh yes yes whether it's political religious or otherwise so so I mean that becomes a whole topic of conversation on its own but as highlighted you mentioned Graham Coddrington and we did a podcast and and his point along this is that individual you've got to be responsible for how you interact with the world in the same way that you know when you bought a car in a house and I'd when you when you are economically active you have to be responsible for how you went about doing it now you've got to be a responsible digital citizen and we all every time you sign up for a service there's a very long complicated terms and terms and conditions we all say agree and we move on just hit agree exactly so but you've got to understand what data Facebook is keeping about you what Google is and you and be responsible for your stuff what do you want known what do you not want known because if you if you use Google regularly and you navigate with either ways or with or with Google Maps you know you can go into Google Maps and say where was I on the 14th of October last year it'll tell you where you were at 12 o'clock how long you spent there and how long it took you to drive there from where you were before so it's it's very and and if you've ever done a voice search that voice search has been recorded and you can hear yourself giving a voice search two years ago that's pretty creepy but that's what Google is using to understand you better I don't know I must I must tell you that auntie that lives in my phone from Google Maps not the sharpest knife in the drawer either that or she's got a problem with me because I've been trying to take an into fields meadows and down the side of look I don't know the details David but I will I will venture to suggest that you may well be the problem possible possible anyway so listen we are chatting to Ryan Hoggarth you mentioned podcast yes I'm a fan it's something that I've sort of started to get into and we have started podcasts as well as a view so I think when we when we come back let's talk about it because it is one of those future tech very exciting that's becoming more and more prevalent and I'd like to talk to you about what your thoughts are on podcasting and inside Africa as well great fantastic stuff David Watts on mix 93.8 legendary radio mix 93.8 what's involved on a Monday night my guest engineer with me Ryan Hoggarth we were talking about the new normal and then podcasting and I and I sort of when I actually got hold of you right and I said to you what I've seen you doing a podcast I do them as well let's talk and it fascinated me that there was this this technology this thing called podcasting and I wanted to find out a little bit more about it and it literally was like opening up a whole new world and I thought everybody must be doing this I mean here in South Africa must be hundreds and thousands of us and there's not not so much not so much so talk to me about podcasting in your understanding okay well I think let's talk about the this new normal the idea it is changing behavior changing the way we behave the way we the way we think so podcasting is essentially I guess it's mostly audio most podcasts tend to be audio only and if you think about YouTube how YouTube revolutionized generating video content you know 10 12 years ago when they kind of came online and people were suddenly becoming YouTubers and people were becoming stars because of YouTube and Justin Bieber made his you know became famous because of YouTube and it's interesting that video was first so podcasting is kind of YouTube but for audio for for radio in a way but it's not really no no it's not and it's very important we make that point but yes but I guess it's democratized audio broadcasting in the same way that YouTube kind of democratized in in a way video content yes you know anybody can produce video content get it up and have the possibility of a lot of the world seeing it you know who you know gangnam style you know he's now over 2 billion views was that his plan probably not would he have done it through traditional means maybe not but they put it on YouTube it went viral and 2 billion people have now seen it so podcasting is is really grabbing in theory it's very easy it's sort of grabbing a microphone sitting down with someone or just recording your own voice and your thoughts and your your thoughts and ideas about the world and then uploading it to a podcast service and there's many many many of them and and then you can distribute that content via social media and and it is it's it sounds great now what fascinated me about it is it's it's not radio and I'm a radio presenter so for me to go it's not radio it's not it's people that have so many varied interests I mean from if you'd like to start keeping marine fish as a hobby there's a podcast for that correct if you're into making ceramic dolls there's podcasts for that investing I've met a guy yesterday lives in America was out in South Africa for a few days he's a divorce lawyer for men so he looks after the interests of men so all his clients are men and he did a podcast of 50 50 episodes of a podcast about family law particularly addressing issues that men should be thinking about if they're getting divorced and he did 50 episodes he hasn't done a new one in 16 months and he reckons that's generated him over the last three years about 350 to four hundred thousand dollars of business because people searching came across his podcast listen to a couple of episodes and then call them and said hey I need you I need your help with my with what's going on so that's that's incredible you know what would what sort of radio advertising might he have had to do to get the same kind of revenue I don't know but it's a that's an interesting thing he just literally sat down and had sort of 30 minute podcasts about particular aspects of family law now this is massive in the states at the moment some of the states I've seen people are getting millions upon millions of downloads yes there's a couple of big names I'm probably more familiar with them than you would be because obsessed about it I think a lot more than you did so so there's a couple of the big guys and the UK as well very very big in the UK and literally on any subject that you can think of so it's not traditional radio because this you can choose what you want to listen to you and when you want to listen to it so a lot of people have gone I don't know and and to my mind radio stations in South Africa have heard about podcasting and they go okay well we're just gonna grab a show and put it on I'm not entirely certain no in large measure that's where South Africa has gone and most of the podcasts here are as you say so you know a breakfast show or the show that show then gets dumped somewhere afterwards and now it's podcastable and maybe it's broken up into digestible chunks and and that's not podcasting in its in its in its true form and only I think we're starting to see more and more South African individuals you know people like Matt Brown you know he's got the Matt Brown show and he you know he's done reasonably he's done reasonably well with it and then hopefully there's my podcast which will be wildly successful but as you say it's what is your niche what do you want to talk about and it's a lot more freeform you know radio is live so you've got from this time to that time and you've got to work it out because you've got your ad breaks you've got your links you got that and it's very structured whereas a podcast can be quite freeform you know it can be 10 minutes long it could be an hour and a half long I know one guy who does three hours and then he breaks it up into chunks so you can pretty much do whatever you want but it requires a new way of thinking and what radio has done is has gone oh it's like it it's like a different broadcast channel so we'll take all our all our programs dump them there so that they're accessible later that's not when we when I'm talking about podcasting I'm talking about a guy like me or David like you or anyone who's got to says there you know what I've got something to say I've got an opinion on on koi fish or whatever it might be exactly I'm gonna do that so it is very niche whereas radio tent you know you try and build up a loyal audience but a lot of it tends to be sort of you capturing guys as they're as they're navigating whereas podcast is incredibly niche and you've got to have someone that is very interested in you because they're going for the effort of subscribing to your thing yes and then it's downloading and so it's kind of a different way of thinking and I think people have why I think podcasting is gonna grow more in South Africa is that there is a growing realization that you're not chained to radio stations when you're driving in your car that's probably the most wasted time ever when you're working out going on the train whatever you're doing and it doesn't detract from radio and again I've seen I've seen the people going oh podcasting will be the death of radio no it won't not even close it's it's a totally different concept and radio stations that take shows we do it here it makes take shows and put them on the station's website nothing wrong with that brilliant because then if something good happened I can re-listen to it but if I'm looking for something specific then that's what I want to do so when this comes to the new normal and podcasting yes I am a convert I'm an evangelist I will tell you this right now I believe if you've got so if you're a step I can maybe not if you're a stem collector but I mean if you're into anything interesting and if you've got a passion and you want to share it and this is where I think the big thing comes in because the majority of podcasts are not going out there to sell at you yes they going out to freely share information and it becomes a relationship it becomes this two-way street where people will you build up authority in your area whether it be building model warships or whatever is that why you started yours I started mine because I I am in the in the content business I'm a I'm a professional speaker so I'm talking at conferences about about the world of of technology of digital how the world is evolving and moving so what the podcast does for me is it is it gets me to find great digital stories and they can be they can be sort of high-level or just you know how people are using apps you know I want to I've got an episode coming up where I'm talking to teenagers and saying how do you use technology why do you and trying to understand their use of technology that that's a great story to tell so it's interesting and hopefully entertaining but it also it provides me with content that I can then share with others a through the podcast be through the speaking work that I do and and and then as a as a marketing exercise I guess it's it's a brand building exercise for me you know if you know as you're as you're building up a an audience or an awareness of the sort of content your industry interested in the content that you produce it's also a wonderful way to open doors you know to to meet people it's hard to say hi I'm Ryan I'd love to come and chat with you about what I do and they're like well who are you and why but it but if I say listen I'm doing an episode on on on something and I'd love your thoughts I'd love to you to be part of it great it opens doors that way and it's just and then I have to say I really enjoy doing it because it gets me to find people and interact and unearth these incredible digital stories it's it's one of the most fun and for me frustrating things that I have yet done because I come from and I guess this maybe makes me different I come from a radio background okay so I'm used to desks being laid out clocks playlists etc etc and I'm used to it being exactly there I'm used to having all the processing etc etc and suddenly now we're going to do this podcast thing I'm used to hundreds of thousands of rains with a studio around me podcasting you don't need that you know and and it's taken me a while I'm still not there to get over the fact that it needs to be absolutely perfect and some of the things the guys say it doesn't have to be perfect get it out there but also what it does I found is people start to see you as an authority in your niche and they begin to relate to you know the reason that I started it out I started out with a friend of mine Tim Keyes who owns the Sales Institute and I was talking about podcasting and becoming an evangelist about the whole thing it goes well let's try it and this is this is basically our one podcast is our podcast journey about these two sort of bumbling 50 year olds and how they've now tried to do this podcasting and what we learn along the way and what we can share with people yours is about telling digital stories so you know it's and it's brilliant I mean now that I've figured out a whole lot of bits and pieces now we can record it and we can edit it and I can put it out there we aim for once a week we kind of get it right sometimes sometimes it's not exactly once a week and there's just a sense of accomplishment and achievement it's like you know it's and it's very different from doing a great radio show because the radio shows on and it's gone podcasts are there yeah ever correct you know and and that's that's amazing because you both it's incredibly liberating David you know with the idea that almost anybody can do it and in truth you know you obviously you want to produce a high value show but you really could there are podcasters who do very well and they will record audio on their phone you know they'll plug in a mic into their phone or just straight into the mic the phones microphone and and interview someone and get audio that way so and what this has all given us when we see YouTube and some of the production value of YouTube videos is not great but we've become less discerning about it has to be slick and beautiful and wonderful it is content are you are you adding some kind of value and if I am a stem collector and I'm passionate about it and I find someone who's doing a show on it how awesome I want it and so I'm not too picky about why you should could have used a better microphone or his jingles not that cool yeah but but his info his content is really good well then I'm sold then I'm you know I'm one of your twelve evangelical fans yeah and that's great yes is that will build and build and build and build organically so now your podcast where does one find them probably the easiest way is you know it's it's on everything but if if you excuse me if you have an app on your phone that you listen to podcast with Stitcher by the way just some people that don't know if you want to be able to listen to podcast Stitcher is a great way of doing it and there's a number yeah and there's a number of them you know there's podcast addict is do you have something to recommend I use podcast addict and I use player FM they kind of between the two they sort of seem to fill my needs and if you search Ryan Hogarth you will find it and you just hit subscribe I've also gone the route of I do video my podcast as you're videoing the show and you're you're also videoing your podcast yes yeah this is this is part of the what's involved crew standing here Donovan and Karika hello from what's involved productions thank you very much so so because people consume their content differently you know some people want to be on YouTube some want the audio only so you know my podcast goes up on YouTube it goes up on Facebook it goes up on LinkedIn and it goes up on SoundCloud where you know you can subscribe or through any podcast app some people want to listen to podcasts while they're driving you know you get a 20-minute podcast great I'll download it and when I'm driving somewhere I'll listen to it then others are quite happy for it to play on YouTube while they're working or whatever so my theory is be where people are and between those platforms I should reach most so that's the kind of the route I've gone so you can go to YouTube so try and Hogarth on YouTube you'll find it and you can subscribe there or any podcast app but can we do something as simple as going to your website absolutely Ryan Ryan Hogarth that come but yeah you can subscribe there absolutely I mean that's that's I think my point of my port of call I'm also on stitcher I'm on iTunes the whole lot but for us what we do is is it's it's on the website obviously we do a little blog post about it and then it gets from there it gets put out on RSS feed so if you subscribe every time there's a new episode it'll automatically pop up and say yeah those crazy guys are done something else again so Ryan Hogarth dot com yes to find it you can get ours at what's involved com that's W A T T S I N V O L V E D dot com you have no idea how I thought that was such a clever business name you have no idea how many people get it wrong W H A T anyway but I absolutely love podcasting and I love what it does and it's it's a totally different experience and can I ask you this if somebody's out there listening would you if somebody just gave you dropped your mail and said hi Ryan I'm interested in what you're doing maybe they've got a digital story I I want my podcast to be driven by people who hear an episode and say you know what that has a great story that should be told or you know what about this what about that so I absolutely I want to have the engagement from from anybody who's who's interested in the story being told whether it's you know it might be something they've experienced or something that they're doing new and different or in there in there a friend to mate a business whatever it is absolutely if you get hold of me I'd love to hear about it I'd love to include it in an episode I'd love to explore whatever stories are out there because there are some really really great ones if you know if we think about the way the way we're using mobile phones the way we're using apps the way we're using social media to organize groups you know I was thinking about you know things like a simple your neighborhood whatsapp group those seem to be incredibly active and and you whenever you go to a dinner party someone's someone's bitching about you know the neighborhood whatsapp group and some guy on it who's always doing something right or something wrong or being an ass or whatever it might be so but that's a whole new way of organizing ourselves you know through through what's it that's a great story to tell but I and for me as well I mean as I said I become a bit of an evangelist so our podcast basically tell you how we started off so in the first episode it's what equipment we used where we found it it's what websites we use who hosts our our sort of podcasts at the moment and and just our trials and tribulations but from my side as well if you want to find out more about podcasting if I can direct you anyway do anything it's really really easy David at what's involved comm will be more than happy to I'll give you some answers if I have if I don't I'm pretty sure I can find somebody to refer you to Ryan you happy for people absolutely I love the exchange of ideas I love talking to people about whatever they're trying to do and and you know if I if what I have to say can be of any value with the greatest of pleasure it's a it's an awesome thing to to be involved with and to consider doing you know it is fun absolutely and people do it for different reasons you know I've got a sort of very solid business reason I behind why where I want to go with it but you know if you've just got if you're an opinionated person and you're passionate about something and you want to just get it out that you can do it for almost next to nothing if you want if if there's an intent to make a living from it well then there's a different expectation and a different investment I think but whether whatever it is you can you can go into that as well you can start and see how it goes yes and I think this is a problem with so many South Africans I don't know if you sort of procrastinate I certainly went oh and then I me being in broadcasting for 25 odd years was going oh but I don't know if it'll be good enough yes I don't know if I can do this I don't know if people will like what I have to say and then one of the best pieces of advice I've ever heard regarding this new normal and this content creation is just get it out there get out there you will find you and be guided by what you find out people will engage with you and and all that all and if they don't well that in itself is a measurement so okay maybe I need to adjust and rethink or maybe I need to distribute it further or get a you know put a bit more effort behind getting people to hear it but it is a case of just start just get out there just be out there and I for one would love more South African podcasts I want to know what's happening in our country I want to know about the interesting people in our country correct intrapreneurs farmers students every facet of life not because I don't think the wrong idea and we've covered this a little bit but you know just taking a radio station and you know all their programs and dumping it on online and saying great we've got podcasts there are fantastic stories by individuals and that's I think the richness of of of what podcasting can be is is these stories that exist in the country that can be told and they will only be told through podcasting because it's not gonna fit the content plan of a radio station or they're not gonna get to hear about it but you know an individual in a small community can get great South African stories to be told and let's let's do that I'm happy for people to just come in now where can I find more info on podcasting is there a website that's from Monica when I can't I hope between Ryan and I will be able to steer you in the right direction we certainly have gotten a few battle scars episode one is done of yours yes mine's episode two I'm toying with the idea of making this episode three purely because Timothy and I make my friend from the sales Institute who does this along with me exactly what we've spoken about tonight is what we were gonna put so with your permission I was the greatest of pleasure maybe we will just start start change it around a bit permission granted permission granted but it's been absolutely fantastic and as always it's too short I mean we know we've run out of time but that yeah we've been running out of time one last thing yes okay is when you talk about the new normal I've seen stats that's saying something like 70 to 80 percent of the searches on Google or not not necessarily Google are gonna be on YouTube it's gonna all be visual stuff are we becoming a lot more visual as very much so we are sort of a heading heading video first our YouTube has been the second biggest search engine in the world for some years now you know where you I had a great experience over the weekend I am I am NOT a handyman all the tools I have in my house were bought by my wife thanks yeah the drill the angle grind all of that stuff my wife bought so I'm not very good at this and I was out on Saturday Melissa called me and said listen the tap in the kitchens leaking and I'm like oh man it's a Saturday where am I gonna get a plumber and how do I and I was completely clueless about these things but I got home I felt so incredibly proud of myself I searched on YouTube fixing a kitchen tap I found a three-minute video that took you through it and on myself I fixed my leaking kitchen tap how amazing is that so yes it is a if you want to know about anything you can go to YouTube and someone's made a video of it yeah the problem is my girlfriend's listening and she's gonna say well if he could do it my love we have people for that but I mean we just recently I spoke about Donovan and curricula who are filming us here tonight we've just recently gotten at what's involved purely because we're moving into this content space the most amazing software it's proprietary software but it's now these little explain it because these 30-second three-minute videos and then are becoming so so important so this software with it Donovan and curricula are able to do these 3d avatar videos yeah okay so you literally have this 3d avatar standing there on screen selling your products your specials they can do the whiteboard videos kinetic motion videos but it's come so far and I mean the software is as far as we know I'm looking over at Donovan which doesn't help you that's listening we like the only one of very few people if not the only people in the country that have this but the technology is involved so far that we can now do what would take sort of graphic designers etc etc etc hours and hours and days to do we can do it a matter of two hours it's amazing so what has that done it's brought the cost down so more and more people are now able to get those things if you want to find out more about that give us a call as well Ryan Hoggarth comm is the place to go we've run out of time as I said love to chat to you again there absolutely and I was give me a shot and and it's it's we've got to know this is this is the best time in human history ever the world is healthier safer and more prosperous than it has ever been there are great opportunities if you can think about the world and the way it has gone and and look for the opportunities rather than go oh this technology I don't understand it I'm not interested in getting involved get involved you can do amazing things lovely stuff I look forward to seeing and hearing all about your podcasts as I said we can help either myself David at what's involved come all Ryan at Ryan Hoggarth comm until next Monday you guys take care of yourselves in one more thing thanks for listening