Tania Moonsammy — Mother, Entrepreneur, Innovator, Covid19 Success Story
With Tania Moonsammy — Mother, Entrepreneur, Innovator, Covid19 Success Story
In short
Tania Moonsammy turned an office supplies company into The Business Concierge during lockdown, built on one idea: sell service, not products. She explains the concierge model borrowed from her flight attendant days, why substitutions should be cleared with the client first, how collaboration gives a small firm a national footprint, and why wealth is a ten-year process, not a first big order.
How did Tania end up running her own business?
She grew up watching her father run his own business before the word entrepreneur was common, so it felt like a natural progression. After her mother died in 1998 she left flying with South African Airways for Johannesburg, sold photocopiers, moved into HR for two years, returned to sales, then started her own office solutions company.
What actually is a business concierge?
A single supplier that replaces six or seven. She saw the idea while flying for SAA, where crew went to hotel concierges for anything they needed, and built the same one-stop model for corporate clients so they manage one relationship instead of chasing separate suppliers for stationery, paper, gifting and clothing.
Why launch a new business in the middle of lockdown?
To give people hope when everything seemed hopeless, and to show women in particular that it can be done whatever the circumstances. She also added services suited to the moment, including home delivery of groceries, stationery and toners, having previously sold only business to business.
What is wrong with the service most companies give?
Nobody confirms anything. She grew tired of "apologies, we have skeleton staff" becoming the standard excuse, and of sending quote requests that went unacknowledged. Her fix is communication from quote to delivery, so clients know an order was seen, know when it arrives, and know it is complete.
How does she handle out-of-stock items and substitutions?
The shopper phones the client before substituting anything. If pouring cream is unavailable, the client is asked whether whipping cream is acceptable, so they are part of the decision and the delivered order is full. She contrasts this with online orders that arrive short with only a printed slip.
How can a small business deliver nationally without its own vehicles?
By collaborating rather than buying infrastructure. Lacking capital for a delivery fleet, she approached suppliers as a 100% black woman-owned, level one BEE business and offered a partnership: she secures the client and piggybacks on their infrastructure, picking up business they cannot win on compliance. Everybody wins.
What makes the back-to-school stationery packs different?
They arrive already labelled. After being told at her son's school that nothing was labelled, she learned that parents buy the pack from one supplier and labels from another, then do the work themselves. Her packs come labelled and complete, so nothing is short when the term starts.
Does using a concierge cost a premium?
Yes, but a modest one. She says people will pay for convenience without being ripped off, and that even a 5% mark-up makes money if she has negotiated with suppliers, retailers and wholesalers. The business competes on service, feedback and value rather than on price.
What is next for the business?
Virtual assistance for corporates, in collaboration with another company, with Tania registered for a course to check it adds value. She also intends to push online groceries and back-to-school harder, and to keep training staff in what she calls the concierge way of thinking.
In their words
The worst that could happen is I fail. And even worse than that for me would be that I never tried.
I actually have a saying where I say clients should be treated the way they deserve to be treated and not the way we think we should.
We are not marketing ourselves and we're not competing on price. We are competing with service.
I don't want to become rich with one order. For me, becoming wealthy is a process, but it comes with time.
Be prepared to become an overnight success in 10 years time. And it's always stuck with me.
Key takeaways
- The product is incidental; what the business actually sells is service and communication from quote to delivery.
- A client should be involved in any substitution decision before an order is delivered, not informed afterwards on a slip of paper.
- Collaboration with larger suppliers gave a small business a national delivery footprint without capital or a vehicle fleet.
- Convenience justifies a small mark-up, but the business competes on service rather than price, and wealth is built on volume and relationships over time.
- Chasing only tenders and multinationals is a mistake; small and medium clients have sustained the business alongside corporate ones.
- Finding hard-to-source items, from African-inspired wedding invitations to initialled M&Ms, is what she enjoys most about the work.
Show notes
On this episode I chat with Tania about her business and her philosophy of service first. We also chat about how a mom in her 50's managed to pivot her business and thrive during the Lockdown.
WHO WE ARE- WE are 100% black, woman owned and managed
- WE are Level 1, BEE compliant
- WE have a National footprint.
- WE collectively have over 30 year’s sales experience
- WE call you biweekly to maintain your stock levels
WHAT WE DON'T DO
- WE DON’T work for free
- WE DON’T run marathons
- WE DON’T sacrifice excellence for mediocrity
- WE DON’T resist koesisters
- WE DON’T compromise quality for profit
Frequently asked questions
How quickly does the business deliver?
Within 48 hours of an order in Johannesburg and 72 hours nationally, made possible by collaboration deals that let her use partner suppliers' delivery infrastructure rather than her own fleet.
What does the range cover beyond stationery and groceries?
Branded corporate gifting and clothing, COVID essentials including PPE, sanitisers and thermal scanning, and locally produced bespoke gifting such as handmade soaps, body butters and soya candles, much of it sourced from women-owned businesses.
Will she take unusual personal requests, such as a last-minute anniversary gift?
Yes. She says finding the impossible is what she is known for, from baseball jackets to M&Ms printed with a bride and groom's initials, provided the request is legal.
How do people contact the business?
Through the website baconcierge.co.za, by email at info@baconcierge.co.za, or on the office numbers 011 726 8803 and 8804.
What did she learn about how long success takes?
A multi-millionaire speaking at the Branson Centre told a room of entrepreneurs to be prepared to become an overnight success in ten years' time, and the line has stayed with her.
Transcript
Once more, it is what's involved. Another guest, a special guest this time. I've actually been fascinated to chat to her a little bit and find out about her story and what she did. And just the way I got introduced to her, I was very impressed. Who am I talking about? It is Tanya Moun-Sami. She is the Chief Experience Officer at baconcierge.co.za. Hello, Tanya. - Hi, good morning. Nice to be here. - Wonderful to be chatting to you as well. And I remarked when we started off about how you introduced yourself because you actually came to me via Paula Quincy, who's somebody that I'd spoken to on the show before. And she said to me, she thinks she would be fantastic on the show and I went, okay, brilliant. So let's start off, before we get into baconcierge, tell me a little bit about Tanya. Give me a bit about your background, schooling, et cetera, et cetera. I'd like to find that out from my guests so we can set the scene. - Okay, so Tanya is originally from Cape Town. I moved to Johannesburg in 1998 when my mom passed away and I was actually working for South African Airways at the time. So I started off as a flight attendant. I then moved up to Johannesburg because my daughter wasn't coping with the fact that I was flying all over the world.
I decided to move to Johannesburg because I had a sister living here and that's how I moved into sales. But to start at the very beginning, I grew up in a house where my dad was an entrepreneur. Before there was even a term entrepreneur. My mom was a housewife and I always say she showed me how to work magic with money because she used to do amazing things with very little money that we had. And I grew up not wanting for anything and the biggest thing that I grew up with, the biggest influence that I grew up with was the fact that my father was an entrepreneur. So I didn't know any different. For me to then become one later in life was such a natural progression because it was all I was ever exposed to growing up. Then when I moved to Johannesburg, like I said, I started off in sales. I actually started off selling photocopiers. And then left the sales industry because I just became so disillusioned by the person that I was working for that I actually moved into HR. I then worked in HR for about two years, left again and went back to the very person that I left sales from. And then having left there on even worse terms, I decided it was time either to start my business or to find another job.
And at that point in my life, it was a case of what is the worst that could ever happen. The worst that could happen is I fail. And even worse than that for me would be that I never tried. And that's when I started my first company, which is the E-Temper Office Solutions. I then started the business concierge during lockdown. And it was really based on giving people hope during a time of covert when everything seemed so hopeless. I wanted to show women in particular that it can be done no matter what our circumstances or we can do what we set our mind to do. And that's when the business concierge started. - Wow, okay. I think it's brilliant. Just what you've done, but you've glossed over stuff and we can't gloss over stuff. So tell me a little bit about Go To E-Temper. What does that do? - Okay, so E-Temper Office Solutions was the original company that I started. And I kept referring to the company as the business concierge. I kept, people kept asking me what does E-Temper Office Solutions do? And I kept saying we are a business concierge to corporates based in Johannesburg. So essentially the business concierge was always there. And it's exactly the same concept. The only difference is with the business concierge, I've added on things that is more relevant to the times that we find ourselves in.
So I've added on stuff like home deliveries of groceries stationary and toners. But it's essentially, it offers the same service. - Okay, because when you say, and this is something that you you know, is quite important is the whole idea of a concierge. Not many people kind of got that. You know, when you went, oh, I am a concierge, immediately people think, aye aye, Casa, you're in the hotel industry. Explain to me what the concept is of a concierge. - Okay, so rightfully so. I actually saw the concierge concept when I was flying for SAA. And we used to land in the different countries and there was a concierge that we used to go to when we needed anything. So that seed was planted when I was working for SAA. When I started my business, I wanted to create the same concept for my clients. We, instead of finding six or seven different service providers. So, you know, one that's all stationary, another supplier that has paper, another supplier that has corporate gifting and clothing. I wanted to give my client a one stop solution. So that's where I got the idea from. And that is what the concept is about. So instead of you having to go and find six or seven different service providers, just to keep your office going, you use the business concierge and we will do everything for you.
And you just manage one relationship, which is a lot more convenient for our clients. - Well, look, on the surface now, and we're gonna dive a little deeper into this in just a bit, but it certainly sounds like it was a godsend. And the fact that you relaunched this, you know, this whole concept during COVID is to me, absolutely phenomenal. Because when I think about our little small business, they are, it's like, oh, no, we've run out of ink. Where do we go? How do we get this? Okay, now, hang on, we need paper. We need to do this, we need to do that. And, you know, if you're running, you would know. If you're running your own business, it's like 24/7 that you run it. And, you know, to get, I don't know, customer service these days in our country, to a large degree, has suffered, I think. What do you feel about that? - I agree with you 100%. And, you know, with COVID, what I was really getting tired of hearing is apologies we have skeleton stuff. That became the go-to as an excuse for the lack of service that we were getting. And that's also how the business concierge was born. I was dealing with the frustration of sending an email and requesting a quote. No one taking the time just to say, we confirm, we've received your query, we're working on it, we'll get back to you.
Just that sense of comfort that someone has actually seen your email and that they are working on your query, that you can expect the delivery at a certain time. And that's what we're trying to change. We're trying to change the way people experience the service industry because as much as what we are selling stationary and we are selling corporate gifting and cartridges, the thing that we are selling is service. So that's what I want to change. I want to change the experience that people are getting. And when I started researching and I started speaking to clients, speaking to individuals, what I did find was I wasn't the only one that was dealing with that frustration. So I agree with you 100%. We are not selling groceries. We are not selling station. We are not selling products. But we are selling a service. And I believe the companies that are taking the time out to give the clients service and to prioritise those back, especially, those are the companies that are going to be around. I would agree with you 100% there because a lot of people, and it's understandable, when COVID hit us, a lot of people put their hands up in the air and said, "We don't know what to do." And it is. It still remains.
Even though we are on level two, I keep looking to the UK and going, "Oh, I hope we're level one." I keep saying, "I hope we kind of, you know, just kind of don't have to go back there because I didn't like it." We were one of the lucky ones that sort of, also in the middle of it, managed to generate some income. But it's definitely been a challenge. When we come back, I want to talk a little bit more about what you do because I love your website. Your website is brilliant. And we'll talk about that when we come back. My special guest is Tanya Mounsami, the business concierge. And this is what's involved more when we come back. And we're back. It is what's involved, my special guest, Tanya Mounsami. So just before the break, Tanya, we were talking, and I mentioned your website and I like your website. The one bit I love is the who we are bit. And we can talk about who you are, but what we don't do is brilliant. I'm going to quote you. We don't work for free. Brilliant. We don't run marathons. Even better. We don't sacrifice excellence for mediocrity. And then my favorite one, we don't resist cook sisters or cook sisters as it's written here. That's different, hey? A cook sister is different from a cook sister.
And that goes back to your cape roots, doesn't it? - It does indeed. It really does. And it's something that's so inherently me. Everybody that knows me knows every Sunday morning, I have a cook sister and I have a cup of tea because that's just who I am. So I'm boldly saying I do not resist cook sisters. - Also, and to wrap it up, you go, we don't compromise quality for profit. And I think that is, if you get this right, I spoke to a gentleman by the name of Jeff Ram a little while ago on the show. And he's all about what he calls celebrity service. And he talks about how would you serve somebody if they were a celebrity as opposed to how you treat your everyday clients. And when you dive deeper into that, you suddenly become aware that, wow, you know, we need to have a look at this idea of celebrity service and our customers need to be our celebrities because they're our bread and butter. - I agree 100%. I actually have a saying where I say clients should be treated the way they deserve to be treated and not the way we think we should. Because that's exactly it. You know, without clients, and most of the clients that has helped the business concierge through this period has been existing clients.
And it's all being based on service. And I don't care if you are buying one box of pens from me or whether you are buying a 50,000 RAN order. And that is what I try and teach the staff constantly. I call it the concierge way of thinking. Where everything that you can possibly do for your client, just like the concierge in a hotel, I have never gone to a concierge in a hotel and said to them, I'd like to know what shows are playing. And the concierge looks at me and says, oh, you know what, I don't know. The concierge is the person that's supposed to know. They're supposed to know everything. They're supposed to have enough suppliers so that whatever the client is requesting, we can deliver on. We're supposed to have six or seven or even 10 different supplier relationships so that when we go to the client, we are delivering full orders. And that's one of our value propositions. We say to our clients, if you place an order, we will communicate from the time that you request the quote until we deliver. Because for me, that is the wholesale process. It's not just about getting the order. What do you do with the order? Are you communicating with your client? Are you telling them where the delivery is?
When you go and deliver, are you delivering full? Because what I find also is people are with grocery deliveries, for instance, and that's why I'm going into that space. Most of the time when you're ordering cream, for instance, something as simple as I ordered whipping cream and I got pouring cream. To the person who's doing the grocery shopping, it might not be important. But are you truly being a solution when you are not taking into consideration what your client is asking? We call, we say, before we substitute anything, we speak to the client. The shopper calls the client and says, they don't have pouring cream, can I take whipping cream? The client is part of that whole process before we go and deliver the order. But by the time it gets delivered, you have a full order. You know when it's coming. You know that the order is full. If there was any substitutions, you were involved in that decision. And that's what we want to change because that is what the concierge is about. It's about bringing a solution, but not just any solution, the solution that the client actually asked for. I think that's brilliant because as you were talking now, I was thinking back to the amount of times I've ordered stuff online and it arrives here and you open it up with great excitement 'cause there's something about receiving a package, even though you've paid for it.
And then it's not complete. And then, you know, on a little piece of paper somewhere, it just goes out of stock or whatever the case may be. And you're like, well, thanks for letting me know this before you sent the order out because I was needing this product or I was looking forward to receiving it. And now suddenly I've got a piece of paper and not so much as a buy your leave or we're terribly sorry, just like out of stock. And that bugs me. And groceries, you've hit the nail on the head there. I actually gave up trying to order groceries online because it just never worked for me. So I think that's brilliant. Now, aside from the groceries, which I think is gonna be really a big thing for you because you reckon that you deliver within 48 hours of your order, if you're in Johannesburg, 72 hours nationally. So you do have a national footprint. - Yes, I do. And you know, with COVID, actually prior to COVID, what I figured out was as a small business, I don't have the infrastructure and I don't have the capital to have a fleet of delivery vehicles. So we actually started collaborating with suppliers and saying to them, this is a small business, a 100% black woman owned level one BEE.
Why don't you partner with us? We pee back on your infrastructure and whatever business you're losing, because you are not compliant. We can then do a collaboration deal where I go in, I secure the client, but when it comes to the infrastructure and being able to go and deliver nationally because of who I am collaborating with and who are supporting me in the background, that now gives me a national footprint. And then everybody wins. - It's a brilliant way of thinking about it. And it's something as well. I mean, in our country and over the last while, I've reflected quite a bit on this because we always complain about South Africa and the state of South Africa and the corruption and the this and the that and the next thing. And yet, turn your eyes to the United States at the moment, the good old USA who always used to point fingers at us. They are not doing that well. So to see that you are a level one BEE compliant company, you owned, women owned and managed, I think that is a fantastic success story. And you guys are doing brilliant work from what I understand, 'cause I've done a little bit of, I always joke and say, I do some cyberstalking before I speak to my guests. But it does seem that you guys are hitting the mark and getting great reviews back.
One of the things that was very interesting to me is you also do back to school stationery packs. But what's special about that? - So as a mom and a mom of only one son, right now that's in school. So I've got two children. My daughter is turning 50 this year. And my son is eight years old. So there's a 21 year gap between the two of them. - Oh, talk about a lot, Lomaki.
- So I really almost had to relearn everything. So when I did the back to school stationery packs, I remember arriving at school and never having to worry about labeling and all of those things with my daughter. And I dropped off my son's stationery and the teacher looked at me and she said, "Nothing is labeled." And I felt so embarrassed. Had to go back, had to go and find the company that does the labeling. So when I started speaking to moms, I then found out that you get your stationery pack from the stationery supplier. You then have to go and order the labels from someone else. So they deliver the stationery pack to the school. You then have to get into your car, go and drive, buy the labels. So it was just such an inconvenience an illogical way of getting a stationery pack. I then decided to do stationery packs with the labels, label the stationery for the moms. And by the time I go and deliver the stationery pack, you have a stationery pack that's labeled ready for you just to take to school in the new year. And the thing is I'm saving and it's a lot more convenient because I'm saving you time and I'm saving you effort. And if you've got three children or four children, do you really have the time to be sitting there labeling each and every item when the service provider that you are ordering from will do it for you?
So it was all about making it easier for moms because let's face it, it's moms that do the labeling. And as much as I enjoy stationery, because I really enjoy stationery, I get excited when I see a new pen on the market. It's not that much fun if you're labeling four or five or even three kids stationery. And then the other frustration, you open the box, David, and there's items short. So you played for it, you got the box, you dropped the box off at home and you went on holiday. You come back the next year thinking that all you need to do is label and then you find out there's a few items short. So you still end up having to go to a stationery shop and back to school stationery shopping is not fun. I can only imagine, and I think back when you're talking about this, I think back to the days and those are very, very, very far distant when I was in school, my sister was in school. And in those days, we had to cover all the books and then the textbooks and everything had to be covered with brown paper and then with a plastic paper and labeled and stick it and all your pens and pencils and your pencil case and everything. And I know how long it took my mom, just with two of us. And I've tried it once or twice in my past and I gave it up as a bad job.
So I think that's a brilliant bit of service that you guys are doing. My special guest is Tanya Muntami and she is from a wonderful, wonderful company called the Business Concierge. We'll talk more with Tanya when we come back. This is what's involved. It's so good to have you along with us. And we're back with Tanya Muntami, the Business Concierge. So just before the break, we talked about the back to school stationery packs, which are brilliant. We've talked about groceries that you do. What else do you do there? 'Cause you said you sort of do a wide range of things, corporate clothing, those kinds of things? - We do indeed. So like I said before, we really want to offer end to end solution to our clients. So what I then looked at was what are the services and products that a corporate would look at? And then obviously during COVID, I had to change the focus and also add in what the individual would look for. Because historically we only used to sell business to business. And now obviously it's all, we have to become relevant with the times and relevant with the change. So we have a branded corporate gifting and clothing. So our mainstay and our popular product has always been stationery and groceries.
Those two has been the most popular. And then if you needed branded corporate gifting and clothing, that we then added on. With lockdown and with COVID, we've added on COVID essential. So all your PPE and sanitizers, we do everything. We even do thermal scanning. And we've also added on locally produced gifting. So there's a, and I try very, very hard to support other women in business. So our sanitizers we get from a woman owned business, the locally produced gifting and bespoke gifting. So if you have an event and you need, not the normal made in China gifting, I have that in my stable as well. - Adanine, just to round things off, I mean, you've also got the range of eco-friendly products in gifting as well, I believe. - Yes, I do. So that forms part of the locally produced products. It's a lady that does her own soaps, butters, body butters. She's just got, you know, I think I'm a biggest, I actually go there to go and look at the new products. And I end up leaving the, having bought a range of things because she's got clothing. She's got a can soya candle. She's got the most beautiful body creams and things. And I think I'm her best client. Nevermind, you know, supplying my clients with her products.
- Well, you know, there's something to be said about having a little bit of self-indulgence at the end of the day and relaxing with a nice soya candle or something. And, you know, just natural handmade soaps, wonderful stuff. So now, Tanya, we're talking about what you're doing. And when I think of a concierge, you know, and obviously my reference is having dealt with one or two concierges, not as many as you clearly. And the movies is that, you know, these are the people you can go up to and you can ask them just about any question. Where can I get a bespoke shoot? Where can I get the theater tickets? You know, maybe, you know, whatever. I mean, there's really many different things. Do you not feel that being called the business concierge, you may get some strange requests like somebody asking you for branded goldfish? (Tanya laughs) - You know, the funny thing is that's exactly what I want. I want people to look at the business concierge and think of whatever they can't find. It's like you said, you like to do research and you like to research the people that you are interviewing. The one thing that I am known for is finding the impossible. People contact me. So to give you an idea, when I just started out in business, this woman had an African-inspired wedding and she wanted an African-inspired album.
When I found it, she wanted African-inspired invitations, and I'm talking about 10 years ago, and I found it. So whatever the need is, there was another request I got the other day and it was baseball jackets. I don't know if you can remember back in the day it was a felt jacket with a leather arms and I found it. - Really? - Really? Yes, I found it, I found it online. And the thing is what, it excites me. I can't begin to tell you so as much as I'm passionate about stationery and I'm passionate about the products, I think what drives me is the fact that I love finding solutions. I like, I can't explain to you the feeling that I get when someone says to me, thank you, job well done. You know Tania, I knew if I called you, you'd make a plan. That for me is what drives me, knowing that whatever my clients are looking for, I am going to find a solution whether I find it in Cape Town, whether I find it in Durban, whether I find it in America, I am going to find it. And that's, that is what excites me. Because every day comes with a new challenge. I mean, even just last week, a client, a new client, never sold to them before, heard via the grapevine that if you need something called Tania, she sent me a WhatsApp and she said she was looking for a drum cartridge that her supplier basically just said, we don't have stock to know when we're gonna find it.
I contacted everybody in Johannesburg that did drum cartridges. I found a supplier, then the woman quoted me on a fuser kit instead of a drum cartridge, but because of my experience, I knew she was getting it wrong. I called her back, I said, you are not quoting me on the correct item. Yes, but a fuser kit is a drum. I said, no, it's not. In the 20 years that I've been in business, a fuser has never been a drum. Please go and check. Low and behold, I found two in stock. I delivered it to the client on Friday, and I got a message to say, Tania, I knew that you would get the job done, and I did. - That's brilliant. Tania, but now over the years of doing this, you must have had some strange requests. Is there any strange requests that you can share with us that are radio friendly? I'm assuming maybe you've had some that are not radio friendly, but is there any? - There's one that stands out. It was a wedding, and they wanted M&Ms with the bride and the groom's initials. - Wow, okay. - And I found it online.
So they had a M&M themed dessert table, and they wanted M&Ms, but with the initials on it, and I found it. - That is unbelievable. Wow, 'cause I was gonna go, you know, if somebody sort of phones you up and says, listen, I need something for the office, you know, when the people are sitting in the waiting room, so could you please get me candy floss and custard flavored jelly beans? Would you be able to do it? But it sounds like you can. - Oh, I can. I'll find it, and if I can't find it, I'll make it myself. (laughing) - Wonderful stuff. So even though your main thrust, Tanya, is the stationery, the groceries, corporate clothing and gifting, et cetera, et cetera, you do also fulfill a concierge role. So in other words, if somebody's listening and they might be, I don't know, the CEO of a company, you know, somebody that's fairly high up in a corporate business, maybe they've got a small, medium business, and they suddenly go, uh-oh, I forgot it's my anniversary today. Can they find you and go, listen, I need something special for my wife now. Is that something you do, or is that taking it too far? - No, that's definitely something I do, like I'm saying to you. And you know the thing is, you need to find out what the person likes.
What are the tastes? You need to ask the right questions to find the right gift. And that's what I find. People don't put thought into anything. So, and that's where my strength is. I love putting thought. I like to think that when the person receives the gift, they're going to look at, because you know what, it's a reflection. When you're selling something, it's a reflection on you as well. Selling quality products. That's why I say I will never, ever compromise on quality, because there's cheap of everything. And then there's quality of everything. Quality doesn't necessarily mean you have to pay a commoner league. It just means something that you have put thought into and a lot of people think that the gift has to be expensive for it to be thoughtful. Now, if you are giving something, so for instance, just to give you an example, I love peppermint crisp. And to give me a peppermint crisp and not just any chocolate nearly steals my heart, because it's the small things that steals your heart. So for me, it's a case of whether you are looking for a Mont Blanc pin, whether you are looking for a Thomas Sabre bracelets, I've done all of that. And the thing that I've done like a concierge, I've got many relationships with many different people.
And I try and maintain those relationships. And just like you, I go and I go in cyberstalk and I go and see what are people doing? What are setting them apart? And you know what I find is a lot of the time people will refer good service. So to find someone that's doing something unusually at a good price with good service isn't hard to find. And that's what I do. I collaborate and I try very hard, like I said before, to collaborate with women owned businesses and whatever the requirement is, if it's legal, let me just put it out there. If it's the legal request, I will be able to do it because that's what a concierge does. - Exactly. I was waiting for you to tell me something like that, Tanya, and I like the part where you go, yes, it's got to be legal. Absolutely. It's got to be above board. You're very proud of what you do and your business. We're running out of time. So when we come back, we're going to be wrapping it up with Tanya Moon-Sammy and she's the business concierge. Love, love this idea. I think it's absolutely fantastic. We'll find out what's next for Tanya and where she's going when we come back. This is what's involved. And we're back with my guest, Tanya Moon-Sammy from the Business Concierge.
So you are effectively, Tanya, striving to be a concierge in its true form and to be able to help and assist people. The question I want to put to you now though is, you've obviously got to make a living as well. So is having the business concierge on speed down, is it an expensive investment? - Not at all, not at all. It's all about convenience. It's all about finding the solution. And that was the one thing that I wanted to make sure of. People will pay a premium for convenience, but I don't believe that you need to rip them off to provide that convenience. So with the groceries, for instance, I am talking to suppliers, I'm talking to retailers, I'm talking to wholesalers, so that when the client orders from us, even if we are marking up by 5%, David, we are making money. I don't feel that your client should be the brand for convenience. What I'm saying is the business concierge, we are not marketing ourselves and we're not competing on price. We are competing with service. And I believe when you're giving people value, you're giving them convenience, you're giving them service, you give them feedback, they are not wondering what's happening with my order. It's like you're saying the online grocery experience has completely put you off.
And what I want to do is I want to say to people for the convenience and for what, the value, because we always have to add value to our clients. For that, yes, you're paying a premium, but if you compare against anybody else for the lack of service you're getting, the lack of information, the lack of staying in contact with you, you can't even compete. - Okay, 'cause now you're saying in terms of your markup, I'm thinking to myself, if I'm going to go to a person like Tanya, up to, you mentioned 5%, but 10, 15% as a handling fee, a markup, whatever the case may be, I'd be happy with that if I was getting the service. And I think if that's the recipe that you're using, I think that's a great way to go. - Indeed, the thing is you want, I don't want to become rich with one order. For me, becoming wealthy is a process, but it comes with time. It doesn't come with the first order. It's not supposed to come with the first tender. It's supposed to be a case, for me, you build a relationship, you grow your business organically. It's not about making quick money. For me, it's about the volumes. And if I can get 1,000 people buying from me at, like you're saying, 10 to 15% markup, I'm still going to get to the point where I am going to become wealthy.
Because let's face it, we're all in business to make money. But that cannot be your goal. And for me, that's not my goal. And I think that's what needs to change. I find that a lot of small businesses starting out are chasing tenders, they're chasing the big orders. I only want to work with big corporates. I only want to work with multinationals. And what I'm finding is my small to medium businesses, as much as what the corporates are keeping my mouth open, small to medium is also keeping my mouth open. And I think when we change and we really know the purpose, then why are we in business? What's the why? We must never ever forget why we're doing something. And for me, yes, I want to become wealthy, but it's going to be a process. And I'm not going to overcharge people and try and get rich in the next year. That for me is a long-term goal. And when I once asked a question, I was in the room at the Branson Center and a multi-millionaire was presenting to us. And one of the entrepreneurs asked him, "Excuse me, sir, how long does it take "before you know you made it?" And he looked at us and very smugly, he looked at us and he smiled and he said, "Ya, sir, be prepared to become an overnight success "in 10 years time." And it's always stuck with me.
You know, becoming an overnight success, it's going to take you a process. - Absolutely. Tanya, I need to ask because you sound like that kind of person. So where to next for Tanya, you know, yourself, the business concierge, where to next? What is the next for you? - So the next for the business concierge, we have collaborated with a company who is offering virtual assistance to corporates. I think that's going to be something that I would like to get into. I'm actually just registered to do a course to see if it's something that will add value to both the company and our clients. I'm really going to push the online grocery sector and I'm really going to push the back to school. So it's things that has always been there, but I didn't really push it. And I feel the time has come to push hard at those particular things. And then it's also just a continual learning, continuously pushing myself, continuously training the staff because I want the business concierge way of thinking. I want that to become the norm and not the mediocre service that we experience every single day of our life. And people looking at us as if they're doing us a favor and not treating us with the respect that we deserve.
So for me, it's all about changing the way things are being done, changing behavior. And if I can do it through my business and the way that we do business and the service we give our clients, that's where I'm moving to right now. - And hats off to you Tanya, because I wish you all the best. I know that you touched on this VA, the virtual assistants. I know that is massive overseas. And I see no reason why people in South Africa can't offer that same service, particularly to people who are in the online world. A lot of my stuff that I do, I do online. And for me to be able to have a virtual assistant, I think would be an absolute godsend. So good luck with that. And thank you so much for taking the time out to talk to us. If people want to get hold of the business concierge or you yourself, Tanya, what is the best place to go to? - The best place to go is if you visit our website, there's an email address, it's info@baconcierge.co.za or they can call on 011 726 8803 or 8804.
And that's the office number. - Fantastic. And just so you know, it's www.ba. So it's the letter B, the letter A concierge.co.za. So the letter B, the letter A. So it's www.baconcierge.co.za. Tanya, I mean, Tami, thank you so much for taking the time out and having a chat to us. The fact that you relaunched this business during COVID, we didn't touch on it because apparently it's rude to ask a woman who age, but you're 50 and you certainly decided to start running this business again, which I think is amazing. So well done and we wish you all the very, very best. - Thank you, David, and it's 50 and fabulous. And I really don't say I am owning 50. - Yeah, listen, it seems to me that just yesterday, I sort of hit the big 5.0, which I never thought I'd make. And now it's, you know, I'm a little closer to, you know, the halfway mark than I'd kind of like, but anyway, these things happen. Tanya, all the best for you. And it's been an absolute pleasure having you on our show. - No, thank you so much. It was a great opportunity, a great way to showcase our business. And I just want to say from all the entrepreneurs that you've hosted, thank you so much for creating these opportunities for us.
- It's my absolute pleasure. That was my special guest, Tanya Moonsamy, and she's from the Business Concierge. More what's involved coming your way.
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