38 min

Dylan Rothschild — Entrepreneur, Creator, Innovator

With Dylan Rothschild — Entrepreneur, Creator, Innovator

In short

Dylan Rothschild built the loungewear brand Woodstock Laundry on the back of his parents' Cape Town clothing factory, then turned to mask making a week before lockdown. A 50,000-mask enquiry from the mining sector led to a partnership with Rob Sim of the Presidential Group, work for hundreds of idle CMTs, and a hard lesson when government cancelled PPE orders mid-production.

Who is Dylan Rothschild and how did he end up in clothing?

He is a Cape Town-born entrepreneur who studied at the Cape Technikon, spent eight to ten years in the UK in online sales and marketing during the dot com boom, then returned to South Africa, worked in online gaming and became a minor shareholder in Safari Now before starting Woodstock Laundry.

What is Woodstock Laundry and where did the idea come from?

It is a loungewear brand making high-quality garments, sold through a store at the Watershed, a Woodstock factory shop and online. Dylan saw a gap because nobody in South Africa was doing loungewear, and built it on his parents' Woodstock clothing factory, which had supplied larger chains for about 40 years.

How did the mask business actually start?

About a week before lockdown, with shops and the factory closing, Dylan moved into mask making and was among the first in Cape Town. A Johannesburg company supplying the mining industry then asked for 50,000 masks, which he could not make alone, so he phoned Rob Sim of the Presidential Group.

How did they scale up to hundreds of thousands of masks?

They tapped into CMTs — clothing manufacturers — that were out of work after the big chains cancelled orders. Lontana bought and supplied the materials and the CMTs manufactured, reaching about 250,000 masks for one client, with 300 to 400 people working at one point across the country.

Is South African clothing manufacturing dying?

Dylan takes the opposite view: he believes Africa is becoming a major destination for apparel manufacturing as Asia prices itself out. During the mask work, buyers could not import material masks from China more cheaply than they could be made in Cape Town, and big chains are now buying up smaller CMTs.

What is Lontana and which brands sit in the group?

Lontana is one of Cape Town's oldest and most accomplished shirt manufacturers, a heritage business going since the 1990s, making shirts for Fabiani and other high-end retailers. The group also has Twill, Thomas and Benner, and Presidential, founded in 1990, which makes the official Madiba shirt with the Mandela Foundation.

How much did lockdown change the online side of the business?

It forced a shift Dylan had long avoided. Despite his online background he had steered towards tactile work, but with shops closed and a captive audience at home the business had to focus heavily on its websites and digital marketing. He expects online growth to continue and traditional retailers to suffer.

What happened when the government PPE investigations began?

Mask orders were cancelled overnight about five or six weeks earlier, leaving CMTs with half-made stock on their production lines. Lontana paid the manufacturers anyway, and is sitting on roughly half a million masks intended for the education department while investigations run, with many manufacturers on short time and unpaid.

What is next for the two businesses?

Lontana is pushing into the corporate market with a high-end shirt at an accessible price point and launching a retail point-of-sale mask offering. Woodstock Laundry has been approached by safari lodges and is looking at exports, with agents in the UK and Kuwait. Presidential plans to take the Madiba shirt to America.

In their words

Taken from the recording, word for word.

I put down the phone and then I phoned up a partner of mine who's become my partner now, a guy called Rob Sim, who's actually the CEO of the Presidential Group.

— Dylan Rothschild

Starting up a new clothing line is one of the hardest things that I've ever done in my life.

— Dylan Rothschild

If you're going into business now, into selling merchandise, and you haven't got online as a focus area for yourself, then you shouldn't be in business in retail at the moment.

— Dylan Rothschild

There's such an ecosystem of people that rely on that shirt that you're buying. So please keep that in mind when you make your choices, when you're shopping.

— Dylan Rothschild

Key takeaways

  1. A single enquiry the business could not fulfil alone — 50,000 masks — became the basis of a partnership and a manufacturing network rather than a lost order.
  2. Being both manufacturer and retailer let Woodstock Laundry hold fabric and make on demand, so sold-out items could still be produced and shipped.
  3. Material face masks could be made in Cape Town more cheaply than they could be imported from China, unlike machine-made disposables.
  4. Dylan argues that any retail merchandise business without online as a focus area should not be in retail now.
  5. Poor service in the online space costs a brand the customer permanently, so speed of delivery matters as much as the product.
  6. Buying one shirt supports an ecosystem of fabric suppliers, printers, label makers and packaging manufacturers behind the shop owner.

Show notes

On this episode I chat with Dylan about the two businesses he is involved with and how they not only survived but thrived during the Covid pandemic.

https://www.woodstocklaundry.co/

https://www.lontana.co.za/

https://wattsinvolved.co.za/

 

Frequently asked questions

Where can the products be bought online?

Woodstock Laundry is at woodstocklaundry.co or woodstocklaundry.co.za. Lontana is at lontana.co.za, where masks are available in bulk for businesses and industry. Dylan noted the Lontana site was being redeveloped and due to go live within a couple of weeks.

Which business sells the masks?

Masks are very much part of Lontana's business, sold in bulk to companies and industry. Woodstock Laundry carries a few masks for customers wanting a more design-led, fashion-oriented item.

Who helped Woodstock Laundry get started?

Dylan credits the Carmen's Fulchiskenga show for the early exposure, and a small commission-only spot at the Watershed. He describes the Watershed as heroes over the lockdown period at a time of shock stories about landlords.

Who designs the garments?

His mother, Nikki Rothschild, hand-designed pieces, and his partner Mark is, in Dylan's view, one of the best designers in South Africa. They also tap into local designers and artists who paint the fabrics.

Why does he think Cape Town produces so many new brands?

He sees Cape Town as cutting edge for design and new business generation, with new brands appearing constantly at the Watershed and weekend markets. Not all last. He calls starting a clothing line one of the hardest things he has ever done.

Transcript

The full conversation, 6,545 words.

Once again, it is what's involved. Thank you so much for being with us. And another special guest I'm gonna be introducing you to, and during these times, it's crazy sort of COVID 2020. I love telling to people who've changed their business, have looked at different models, started businesses, and I hate to use the term, but in some cases, pivoted their business from what they were doing pre-COVID to what they're doing now. One such person is today's special guest, Dylan Rothschild, Dylan. - Good day, David. Good day to your listeners. It's nice to be on your show. - It's fantastic to have you here, 'cause you've got a great story, and I'd like to dive into that in just a little bit. But before we get there, give me a bit of background on who Dylan is. - David, I'm a born and bred Cape Tonion. I went to Campsville High School. I studied at the Cape Technicon in those days. I later went to the UK, and I got a job as a tele salesperson working on heavy engineering websites during the dot com boom. Fortunate enough to have been part of that phase of development. And from there, I spent about eight to 10 years in the United Kingdom developing sales and marketing expertise online. And later, did a bit of traveling, came back to South Africa to settle the homers where the heart is, or the heart is where the home is, landed up working for another internet company, working in an online, the online gaming space, then approached by a company called Safari Now and joined them and became a minor shareholder in their business for about eight to 10 years.

And I stayed there very happily and had an itch that needed scratching. I left them probably about five, six years ago now. And I saw a gap in the loungewear market. Subsequently, I started up a brand called Woodstock Laundry, which is a new up and coming loungewear brand. We focus on very high quality garments that we supply into our stores. We've got a little store at the watershed. We've got a little factory shop in Woodstock. And we've just started to do some online work now, which has been, which has really grown considerably over this, especially over the lockdown, COVID time. So that business has grown nicely over the last couple of years. And it's doing nicely. We've got a very small team. We've got a very dedicated team and we've got a very fun, nice, loving business where we like to work and we enjoy to be at work. And we treat people fairly. So we've got quite strong ethics on that side. Yes, as the lockdown kind of kicked in about a week before, we needed to adapt. Our shops were being closed down. Our factory was being closed down. And we, I pivoted towards the mask making. I was one of the first people to go into mask making in Cape Town. And I was lucky enough to go to market first on it.

I got a lot of social media attention and a lot of, you know, we've got quite a quick uptake on the mask front. And as we locked down, I got a call from Johannesburg from, was actually from a company that works in Joburg that supplied the mining industry. And they were looking for 50,000 masks to be made. So we were about to close the business and we got this inquiry to make 50,000 masks, which I couldn't do on my own. I told the guys that, you know, we didn't have a big enough team to do that. I put down the phone and then I phoned up a partner of mine who's become my partner now, a guy called Rob Sim, who's actually the CEO of the Presidential Group. They run a number of brands here in Cape Town. And I said to Rob, you know, is there a chance of us, is there a chance of us making 50,000 masks together? And he said to me, Dylan, let's have some coffee. My factory's about to close down too. I've got a whole lot of people that are not being paid by the UIF and I need to do something. And a week later, we were manufacturing 50,000 masks together between his factory and my factory. That's kind of that grew quite substantially. The guys in Joburg were at a time when they could not get disposable masks into the country to serve the mines and public services.

So that grew quite considerably. At one point, we were making about 250,000 masks for these guys using. Well, what we did was we tapped into a whole lot of CMTs, which were all out of work. A CMT is a clothing manufacturer for your listeners. And we tapped into all these factories that were going under because a lot of the big clothing chains canceled their orders. And from there, we pivoted to get these guys to make masks for us. So we were buying the materials and we were buying the materials and we were supplying the materials to the CMTs. They were manufacturing for us. We then started supplying the education department with some of their tenders. We were some of the guys that were doing the right stuff because we were manufacturing and we had a whole lot of teams of guys manufacturing these masks all over the country at one point. So this has been a very successful operation. And you know, Montana has been a huge gift to a lot of these CMTs. I think in some ways we've become great friends. We've become heroes at some point to these guys where we had 300, 400 people at some point all working for us, making masks. And that was quite a great story. So that's kind of where we're at now.

Yeah, I mean, there's the other side of me. There's the family side of me, which fortunately over the last six months, they haven't seen much of me. I live here in Cape Town. I run a clothing factory and my kids go to schools and my wife's a teacher and we've got a very normal home life. - Wow, that's fantastic story, Dylan. And I want to dive deeper into that because you've sort of glossed over a couple of things. And I don't know if we've quite conveyed how important it is about the things that you've done. So what we're going to do when we come back is we're going to dive a little deeper into Montana apparel, what Dylan does. And we'll chat a little bit more to him then. It is what's involved. We'll be back in just a bit. And we're back with what's involved. My special guest is Dylan Rothschild. So Dylan, the interesting part to me is you started off with something called Woodstock Laundry. Is that that was the first sort of iteration of the business, wasn't it? - That's my first business, yes. It's my current business. So very much, I split my time roughly 50/50 between the two businesses at the moment. - Now, what is Woodstock Laundry actually do? Because I'm on your website at the moment.

And I'm thinking, hell, I should have been shopping here. I mean, box of shorts, lounge shorts, pants, t-shirts, dressing gowns, and I'm a big t-shirt fan. So let's have a look. Yeah, these look great. - Thank you. Thank you. Your hand designed by my mother dearest, Nikki Rothschild. So the story behind it, I mean, just to give you an idea, was that we started the business on the back of my parents clothing apparel making factory here in Woodstock. They made clothes for about 40 years, supplying some of the larger chains. But like them, like many others, they supply these clothing chains for many years. And what happened about 10 to 15 years ago when the pricing became impossible to compete against, everybody started going to Asia and other markets to import. And we started getting cheap local Chinese imports into the country and fortunately led to the closure or the demise of many clothing factories here in Cape Town in particular. I just left Safari now. I was looking for a new way, a new path, something with a bit of heart and soul. And always my family's been making clothes for many years. Since I was a kid under, my mom always jokes that I was born under a cutting table in a clothing factory.

And from there I saw a gap in the market to make lounge wear. Nobody was doing it. I'd seen a couple of international brands that were doing it quite successfully. I wasn't sure if there was pajama culture in South Africa at the time. So it was a bit of a gamble. But I slowly, I started very slowly. We started with pairs of boxer shorts, which became quite a hit. And I was finding all pieces of rag all over the Cape Town to put these beautiful pieces of boxer shorts together in beautiful packaging. We went to market with it. We started with some really cool shows. One of them was Carmen's, Fulchiskenga, which I've got to credit them with helping us start up our business in the first place. They helped us get the exposure and they've helped many businesses grow. We then were lucky enough to get a spot at the watershed, which was a very small kind of shop which worked on a commission-only basis. And that worked very well for us. They also support small businesses and they do a great job down there. And they've been absolutely incredible over the lockdown period. As you hear a lot of shock stories about landlords and they've been real heroes over the past six months, which would be nice to touch on a bit later.

But so the Woodstock Laundry thing grew and we grew the range and we started, instead of buying rags, we started tapping into local designers and local artists. My partner, Mark, is one of the best designers in South Africa, in my opinion. And we were lucky enough to have him and some very talented artists out there to paint these fabrics, which enabled us to make these beautiful garments. So we grew the range from menswear to womenswear and we've just started kidswear. And we've also been approached by some international markets. We've just tapped into the UK. We've got an agent in the UK. We've got a very, very cool agent in Kuwait in the Middle East who wants to grow the brand there because there's some nice pajama culture growing in the Middle East. We're slowly getting there. It's been a lot of hard work, but as a brand, we're still very small and we are growing nicely. We'll be showing some nice growth, even over the lockdown phase, over COVID. It's been very successful for us. When we are manufacturing something like loungewear, it's become quite a desired item when so many people are staying at home. - Yeah, listen, I'm looking at that, but just answer me one question though.

Where does the Montana apparel fit into this? Because do you guys manufacture the Madiba shirt? Does everybody know it? - That's right. So the Montana business was originally Robson's business

and they've got a number of brands. They make the clothing for the likes of Fabiani. They do beautiful shirts for Fabiani and many other top retailers in the country. They manufacture the presidential group, manufactures the popular Madiba shirt, the official Madiba shirt. They've been doing that for many, many years. Desiree who originally designed that shirt. You know, that was the original shirt designed and it's been a hit. And they continue to manufacture that shirt and it's a highly sought after item. - I think this is a wonderful story. And I've gotta tell you, I'm looking as we're chatting now because fortunately I have one of those minds that needs to be looking at stuff and seeing what we're talking about. But your men's range. Okay, nevermind the pajamas or whatever, okay? You've got me. I mean, I'm looking at the boxer shorts, the lounge shirts, the lounge pants, flipping awesome. And of course the t-shirts 'cause I'm a big t-shirt fan. I could quite happily shop just here. I mean, you know, for me, lockdown wasn't such a big thing because while I'm on radio, I always say to everybody when they ask me, I say, look, I love people. I just don't necessarily wanna have to see them.

So for me, you know, wearing lounge pants each and every day would be a pleasure, I've gotta tell you. - I'm wearing them right now, David, they're great. - Yeah, you see now, now you're just making me turn a delicate shade of green. - You know what we're wearing, too, we don't know what we're wearing these days, so to come by. - I was actually joking about it with somebody yesterday and I said they could wear their fluffy bunny slippers to our interview, it was fine, no problem. The amazing thing to me is that, you know, you talk about this career and I can hear in your voice that the sort of manufacturing, the clothing, the textile industry is something very, very close to your heart and you glossed over when COVID came about, you know, you went, okay, we did this, we did that, but it must have been a massive shock and I hate to use the word pivot because it's become very cliched now, but you certainly managed to kind of see what was coming and change what you were doing, but at the same time, I sense this, there's a strong sense of humanitarianism in this because you also looked out for the smaller guys because I've heard the clothing industry in South Africa is going to hell in a handbask and to me that's sad if that is true.

What is your feeling of it? - Yeah, I've got a different view on things, David. You know, I would like to touch on, just give you some backgrounds onto the other businesses and a little bit because, you know, Lontana has been, you know, Rob and the Lontana group have been incredible through this whole transition and, you know, the Woodstock laundry thing is a small part of this puzzle. Yes, we've, in terms of the clothing industry and where it's headed, I believe that Africa is becoming a major destination hub for apparel manufacturing and I believe that China and Asia are slowly starting to outgrow themselves. I think that they've are pricing themselves certainly. You know, the interesting part was that when we were manufacturing these face masks, other suppliers or customers could not bring in material masks cheaper than we could make them for here in Cape Town. So, I mean, that's quite an important point. I mean, with the disposable masks, face masks, they could bring them in for half the price from China because they're made on machines. But when it came to the material face mask, which are the ones that we were making predominantly, China, we could not, people could not bring those in from China cheaper than we could make them.

And I believe that there's a, you know, with exchange rates and with potentially we're hoping with the slight relaxation of imports on fabrics, we might see a thriving clothing manufacturing sector here again in South Africa. I don't see why it's impossible. A lot of the bigger chains, the Woolies, the True Earth, the TFGs are all tapping into smaller CMTs and they're buying smaller CMTs up at the moment. This whole COVID-19 thing has shown them that they can't be so dependent on imports anymore and we need to support local apparel manufacturing. - I'm with you 100% on that because we need to get our own economy back up. But I mean, I believe that the quality of our stuff is at least equal, if not superior to some of the stuff we get from overseas. And you said it and you were very polite about it, but there is a lot of junk that gets imported. When we come back though, I'd like to talk some more about some of the other businesses you mentioned and find out where we're going. Because obviously over this time, we haven't been able to go into shops to buy. So there has been a change there as well. When we come back, we'll talk a little bit more about that. My special guest is Dylan Rothschild.

And wow, back to businesses. I just love the Woodstock Laundry one. And then of course there's Lontana apparel, chatting more to Dylan when we come back. And we're back with my special guest, Dylan Rothschild. So Dylan, you mentioned some of the other brands in the stable as it were that you guys deal with. But I just wanted to sort of reminisce a little bit because I still have a brand that I bought one time when I was in Cape Town and it was called, it was Mad Dogs, Mad Dogs Clothing. - Yes, absolutely. - And I still have some of those tops, et cetera, et cetera, that I bought from them and I absolutely love them. Look, they all tattered and looking very ratty at the moment. But I'm talking years and years of wear and comfort. And Cape Town seems to have that sort of, you're very trendy in the sense of the way that things are going to be going. And Cape Town seems to be able to pick up on this because we'll see things that the Cape Town is doing. Initially we go, you are a bunch of weirdos. It's the mountain that's done it to you. And then give it a couple of months. And we all thinking it's the next best thing since sliced bread. Question number one is I made the observation about Cape Townians being sort of ahead of trends in a lot of ways.

And hence we talked about the Mad Dogs clothing because when that first came out, everybody was like, who on earth would want that? But then us Joe Burgers and the rest of the country seems to catch up a couple of months later and it becomes the in thing. Is that something you see in Cape Town? Is it, are you guys very trendy there and on the edge of design, et cetera? - Yeah, I mean, it's actually a good point. I mean, I think we are definitely ahead on some certain things. I mean, we've, I love the Johannesburg market. We've, you know, whenever we go up there to do shows and we do the occasional exhibition or whatever it is, we have such a great time up there. And the customers, there's such different, you know, there's such differences between Johannesburg, you know, people and Cape Townians. Cape Town is, has become quite cutting edge, I think, for design and for new business generation and, you know, starting up fashion brands. There's a lot going on here, you know, if we just go and have a look at a place like the Watershed or the markets that are happening here on a weekend, there's just, there's always five new brands that are starting up, you know, and they don't all last, but some of them do.

And I think that there's some of them, the people are brave, you know, starting up brands and clothing brands that's, that people are brave. I've always been very open to people coming into my factory and asking me some questions and try and guide them in the right direction because it's such a difficult thing to do. Starting up a new clothing line is one of the hardest things that I've ever done in my life. And I'm sure the people that have done it and some of them have failed and some of them have succeeded will say the same thing, it's hard work. And, you know, I believe that people tap into their creative spirits here in South Africa and in Cape Town in particular. I don't know what it's like in Joburg. I'm sure there's some great entrepreneurs and there's some amazing designers coming up from Joburg too. So I believe it's just bubbling everywhere in South Africa. - Good point. I would agree with you there, but I just, I felt like I needed to single out Cape Town because you guys- - Oh, thanks for that. Are you Cape Townian, David? - No, believe it or not. I'm actually, and a lot of people think I'm a banana boy because apparently I have an accent, but I'm actually born and bred in Benone on the east land.

So my accent can be all sorts of things. Anyway, let's get back to the businesses and what you're doing, 'cause I'd like to chat a little more about the various offerings that you have. So let's talk about that. And then, you know, we'll get onto this whole aspect of the digital transformation that's happening. But talk to me about some of these other businesses that you guys are involved in. - So, I mean, I joined Rob about six months ago. It feels like it was about six days ago, actually, you know, that I were walked into his factory. And Rob and I had been talking a lot about doing something together for a while, and he's a very astute businessman, and he's been amazing to work with. He's highly principled. And I think that we've been lucky, or many of the CMTs have been incredibly lucky to have a business like Lontana, in some ways overlooking them, because that's what we've been doing. I think that, so just quickly, Lontana is probably one of Cape Town's oldest, the most accomplished shirt manufacturers. You know, they're a heritage business. They've been going since the 1990s. And they've got a very big client base, and they supply very, very high-end shirts. I mean, there's not, I don't think there's many manufacturers out there that can make a shirt like Lontana can, probably in the world.

It is that good. It is world, it's the kind of shirt that a top brand would buy and get made in a local factory. You know, they've got, it's just, it's beautifully made. They're real artisans. And they've got some other great brands. They make a brand called Twill, which is a shirt, another dress shirt brand, formal shirt brand. And you'll see some of them in the airports, and some in Santon, et cetera. I'm sure you've seen their brands. There's another brand called Thomas & Benner, which again, which is a very high-end shirt brand. They've obviously got the accessories and things too, like the ties. And then there is Presidential, which was founded in 1990. It's one of South Africa's renowned fashion houses. And it's notably known for its Mediba shirt, named after Nelson Mandela. And that shirt was worn many, many years ago by Mediba. And they've followed that legacy and they worked very closely with the Mandela Foundation now. It's just a great partnership between them and the Mandela Foundation. And it does very well and it's very popular. And I think that the whole Wakanda thing has become quite big. - It's wonderful that you guys are doing all of this stuff. And I mean, to hear that, you know, the way you talk of the Montana stuff and the shirts specifically, I used to, for a very, very long time, I was a huge fan of a certain brand, which is sort of some chips named off for it as well.

But it just became way too expensive because of the imports, et cetera, et cetera, et cetera. Now you're saying these guys are making shirts that are high quality as well. I think that's a fantastic thing to do. But now this gives me an excuse to move on to the last part of our conversation that I want to have with you. And when we come back, I'd like to chat to you as we wrap up a little bit about how the markets change because you can't just walk into shops these days as willy-nilly as we could. Obviously things have gotten better, but during hard lockdown, digital became a thing. So let's talk about that when we come back. It is what's involved my special guest today that we are having a tattoo is Dylan Rothstar. We'll be back in a bit. And we're back with Dylan. And as I said, wrapping up the show, Dylan, talk to me about the digital aspect, the online, because both of these websites look really, really nice. The Woodstock Laundry one has got, I don't know, it's got a bit of an old world feel to it, but it's a timeless feel, which I'm very, very impressed by. How much has business changed for you in terms of online? - Well, it's been an interesting story. We were doing moderate, very, very moderate.

In fact, not the best. Online has never been something that, with all my experience with online, I never, I seemed to move away from focusing on it. And it's probably because of my past and my history of working online and wanting to do stuff with more tactile stuff, you know? So I steered away from the online space for a while. And although we had a presence there, going into lockdown with COVID, you know, with our shops all closing, it forced us into the online space. And it forced us to really get on top of things and to get our marketing in gear and to position ourselves well online. Not only that, but obviously during lockdown, we had a very, very high. - Yeah, so let's just, we'll jump back a little bit. So Dylan, with everything happening in COVID and the hard lockdown, et cetera, et cetera, you guys, as I mentioned, have got a brilliant website. So I really enjoyed it. It's timeless, I would think. How much has the digital side of it changed because of COVID? - Well, David, we, over COVID, we've obviously all the shops had closed down and we, out of desperation in some ways, we had to pivot our business towards a digital space. And, you know, with a very high, with a highly captive audience online over lockdown and with all the shops closed, you know, we were forced as a business to focus heavily on our websites and our digital marketing.

It gave us time, you know? I mean, the one thing about having lockdown and being forced into your homes and, you know, we were also incredibly busy making face masks at the time. It forced us into the online space and it forced us to give digital the time that it deserved. And I believe that internet presence has grown and, you know, the internet market peoples, I believe that people's propensity to spend online has grown. I believe that all online, all businesses pretty much have grown. All those that have focused energy online have seen some significant growth in their online businesses. - Yeah, I would imagine that that would be so. And it is quite an amazing thing for me because to a large degree in the past, that Africans were very hesitant to shop online. You know, in the States and that people seem to do a lot more. Yeah, we were like, "I don't know if I'm gonna get what I pay for," et cetera, et cetera. It might look good online, but then, you know, who knows what will happen. And this has forced us into looking at digital and purchasing online. Do you think it's a trend though that's going to continue because now lockdown is easing off, the shops are open, or do you think we've now become habituated to being able to have this ease and convenience of online shopping?

- I don't believe that the trend's gonna change. I don't believe that people are all of a sudden gonna go back to traditional shopping and forget about online shopping. I believe that people have got a taste for it now. They believe that it can work. I believe that online's gonna continue to grow massively in this country. I believe that some traditional retailers are going to suffer considerably. I think that, you know, I believe that traditional shops and shopping has slowed down. I don't think it's gonna stop. I think that'll come back. I believe that there's a lot of, you know, a lot of the bigger stores, that your bigger chains with big balances, or balance sheet balances are doing okay, and they'll continue to do okay because they're adapting, and they're all adapting into an online environment. I believe that online is here to stay. And I think that if you're going into business now, into selling merchandise, and you haven't got online as a focus area for yourself, then you shouldn't be in business in retail at the moment. - Very, very good point that as well. I mean, I remember, you know, at the beginning of lockdown, my mom and sister were obviously locked down. They lived still in Bologna in the East Side.

When I first said to them, well, you can order stuff online. They were absolutely horrified. The concept of having to pick up something online. Now, they've taken to it like ducks to water, and, you know, we need this. Nevermind, we'll order it online. So I think that is something that's very refreshing to see. You guys must be doing well because as I'm going through now the Woodstock laundry site again, there's a bunch of things that I go, oh, I like that. And then I see sold out, sold out. So obviously, okay, that's been going well. - Yeah, so there are, that's actually, we're lucky, and we're not normally sold out, to be honest with you, we're quite lucky because our businesses also had to pivot towards making on demand. I mean, that's another thing where we're quite fortunate. You know, another way to be fortunate is that we're a manufacturer and a retailer. So we make our own clothes that we sell. There's not many businesses out there that do make manufacturers. There's not a lot of businesses out there that manufacture their own products, apart from small businesses. I believe that that's been good for us. As certain products have sold out, we've been able to buy fabrics. We've been able to hold certain fabrics in stock, and then we're able to get those garments into stock.

So even when our garments are out of stock, we normally have them in stock online, and we make on demand. So yeah, that's been quite a bit, things have worked quite well, but obviously the demand has put pressure on us to look at how we do things and how we've had to evolve our entire business over this lockdown phase. And we've transformed as a business now, just to be more efficient and to serve customers better. I mean, it's, in an online space, one thing we've realized is that if you don't serve customers well, and you don't get the garments to them quickly, they get frustrated and they lose faith in your brand, and many of them will never come back. So it takes a lot to get a customer in the first place. We're a business that really relies on very, very strong customer service. We pride ourselves on it, and if we deliver per customer service, and I'll put my hands up. We do, we have done it in the past. We've had per customer service or given it out, and we learned from these mistakes, and we progressed, you know, to be able to improve things and just give customers the perfect user experience. - Fantastic stuff. Now, we started off in the sort of, one of the things that we were telling about was your pivot towards making masks, personal protective equipment.

And at one stage, I believe you've now manufactured over two and a half million masks, provided work for a thousand people, which is fantastic. But which now for that? Because is the demand for masks going to get lower? Because I don't see us stopping wearing masks anytime soon. - Well, we've got to be sitting with quite a, that's actually quite a situation on our hands right now. We can, I'll tell you a bit about it, David. But over these, and you obviously heard about, we all know about these investigations that have been going on, and with these PPE investigations, and all the tenders that were awarded, et cetera, the dodginess, it's hit us hard actually, because overnight, about five, six weeks ago, orders were, these mask orders were canceled by government, and a lot of these CMTs, these manufacturers were sitting with half made stock on their production lines. As a business, we ethically paid the manufacturers for this work, even though the government had canceled on us, or these tenderers had canceled on us. And we're sitting with about half a million masks in stock at the moment, ready to go to the education department, be waiting for these investigations to end, so that we can hopefully clear this mask stock out, legitimately, and we can get these manufacturers back into the swing of making some masks, because a lot of them are on short time, and short time is, these guys are all sitting at home not being paid at the moment, and it's just such a great pity that we can't keep them busy.

- Yeah, I don't know. I mean, there's so many things that we can point fingers at in this country. But now, the masks are available online as well. Are they just available through the Woodstock Laundry website? - Actually, sorry to interrupt, David. The masks very much as part of Lontana's business. We've got a few masks for Woodstock Laundry. We sell those to our customers that want more of a design and fashion wearing mask. But Lontana has very much got masks available to sell in bulk. We also are about to launch a retail offering where we got a very beautiful point of sale retail offering that we're going to be going to market with very, very shortly. That will hopefully get the local industry going again. But masks are very much available on Lontana, on our Lontana website, lontana.co.za. Your customers can, any of the customers that are looking for masks for their businesses, for industry, at bulk, give us a shout and we can help. - Fantastic stuff. Okay, here I'm seeing on the Lontana site, the corporate masks, school masks, buffs. Buffs are becoming a big thing. So let's hope there'll be a-- - Yeah, I want to do, just to let you know that the website's being redeveloped, the Lontana website's being redeveloped due to go live in a couple of weeks.

And it'll be a nice user-friendly interface for people to shop on. - Fantastic stuff. We're almost out of time. I can't believe it's gone this fast again. Dylan, before we go, what is next for Lontana and for your group? What is your next? - So, I mean, we've, you know, we're sitting in the states of, a little bit of a state of limbo, but we're still busy. I mean, you know, some of the shops are starting to open and we're starting to receive some orders for shirts again. Lontana is a business. We're looking to push into the corporate market now. We'd like to, we're hoping that corporates can approach us and they can support local industry by buying, maybe buying their shirts for us. We'd be looking to go to market with a very, very high-end shirt that we will be selling at a very, very accessible price point. So that's very, very exciting. We're busy looking to that product at the moment. The Woodstock Laundry side, you know, we've been approached by a number of safari lodgers and we'll be starting to slowly tap into some business to business markets there. We're looking at, you know, we're looking at exporting to some other regions. Lontana, the presidential group, is looking to take the Mediva shirts to America.

So that's very exciting. That'll be their first hit. We believe that there should be some nice uptake on some Mediva shirts in the United States. We can wear them with pride. And then obviously the other brands, you know, Twill, Thomas and Beno, those shops are up and running. They've just got up and running. I want to encourage your listeners, if they can, to pop down to the stores, if they can. And although it's great to shop online and it's easy, please keep the stores busy. Remember that there's a shop owner there. There's somebody behind the shop owner that's manufacturing. There's a whole ecosystem behind the manufacturing where the manufacturers are using local fabric suppliers. They're using local fabric printers. There's local label makers. There's packaging manufacturers. There's such an ecosystem of people that rely on that shirt that you're buying. So please keep that in mind when you make your choices, when you're shopping. - Fantastic stuff. The message there is support local, buy local. It's an incredibly good range of products. The website that people need to go to for Woodstock, what would that be? - That's WoodstockLaundry.co on its own, or you can also use .co.za.

It'll just be direct, but go to WoodstockLaundry.co.za. You can go to Lontana.co.za. - Fantastic. Those two will give us, get us to the most, sort of, you know, what we need to do. So Lontana is L-O-N-T-A-N-A. Lontana.co.za. Dylan, wait, thank you so much for the chat. And well done to you guys for keeping going, for supplying the masks, your high quality products, enabling people that may not have had any work to do, and hence not be able to look after their families during COVID. You guys have done a great job. So thank you, and we wish you all the best. - Thanks David. Nice to be on your show, thanks to your listeners. - There we go. That was my special guest, Dylan and Ruth's chat. Those are some great websites. And as Dylan said, you can go into the shops as well. Otherwise it's Lontana.co.za or WoodstockLaundry.co.

We'll be back with more what's involved in just a bit.

Keep listening

40 min

Travis Gale — Entrepreneur, Cyclist, Author, Speaker

On this episode I chat with Travis about his journey, and his book The Middle how to keep going in pursuit of your goals. On 1 January 1999, Travis Gale (aged 17) and Stephen Bonaconsa (aged 27) left Johannesburg on a…

Listen →
37 min

Sally Acton — Entrepreneur, Empowerment, And A better Human

On this episode I chat with Sally about her latest project Learn To Be A Better Human. Which I think is a simply brilliant idea and well worth checking out. Be A Better Human: To do better, we need to know better. We…

Listen →
46 min

Norma Young — Journalist, Author, Business Woman

On this episode I chat with Norma about her book We need More Tables - Navigating Privilege In the Face Of Poverty. This is an incredible book and in my opinion a must read. Digital media has opened up the options ava…

Listen →