Dave Nemeth — Entrepreneur, Trend Spotter, Business Advisor and all around good guy

It's another edition of what's involved. It is good to have you along with us. I got a special guest I'm his namesake. He's my name tech not entirely sure but Dave Nemeth the founder and CEO of Trend forward. Hello, Dave David good to hear from you. How are you doing? All right. All right in the beginning of this whole sort of lockdown and change your life thing And I was very hesitant about this work from home thing and me having to do literally do my radio show From home and then submit it to a radio station so that we can listen to it tonight It was very weird, but I'm getting used to that. I'm getting used to that You obviously have been through some of the same things and we're going to be talking about that During the course of this chat. Let's start off though with who is Dave Nemeth That tricky question that always comes first So in a nutshell, I

Was in retail for many years I initially studied design and for my sons ended up in retail with one of the Big retails of the day who unfortunately are not trending so well at the moment After years in retail and having gone into the trends direction I decided to go out on my own and start consulting two companies so we were doing a lot of trend research at that point in time and I decided to use that trend research and actually assist companies with doing things differently and That started off great. I mean it has been a long journey but during that course we started bumping heads with traditional ad agencies because we would come up with these phenomenal strategies and directions and Everything would be passed by the board and then it would come time to communicate this to the clients clients to their customers and the ad agencies would very much use a Cut-and-paste kind of methodology and I'm being a bit generalist here so it wasn't all of them but the majority didn't quite understand where we were coming from and It was at that time where we decided you know what? We come from a design background. Let's actually put together our creative team and for those clients that want it They can actually have us with a full 360 kind of solution. So at this point in time we consult two companies. I Still do a lot of the trend reports and speak at a lot of conferences But we're able to offer our clients a full sort of turnkey service where we do across the line stuff. So from video to Social media to web design to you name it and that's it in a nutshell Wow, okay

I see I see you've recently gotten some some Sort of recognitions and all sorts of things and and you specialize in innovation and design thinking So you've got a what is it? What is it called? Is it is it a postgraduate diploma Yes, it's a postgraduate diploma that I've just recently completed We've been working along Well, we've been working with the design thinking methodology for some years now and I was doing a lot of research on it on my own The last few years been very difficult to actually get any form of qualification in it locally that is changing So I decided to look abroad and I did a fantastic postgraduate diploma through three international business schools MIT tuck and the third one

Always leaves me

I mean you've obviously got a lot of stuff that you've you've sort of crammed into that brain But you used to do mainly retail has that changed over the last little while do you deal with other? Businesses or do you still focus mainly on the retail sector? No, we still involved with retail from a trend perspective and I write for a lot of publications on the retail scenario but what we realized during our adventure and our journey is that at the end of the day, it doesn't matter whether you're in the medical field or whether in the car business at the end of the day you're dealing with people and Once you understand those retail methodologies It's the same everywhere. So we've got clients on our books that are in a medical Industry we have air conditioning guys. We have a company that does air travel so exceptionally diverse Okay, all right that that that's kind of it makes sense but Explain to me just briefly and then we'll start getting into a bit of the meat and potatoes of what you do But but what is somebody that does? Trains do you do you sort of um is this like a futurist or is this is there is there more science to this? How does this trend thing work? So I always say to everybody now I wake up in the morning and I look into my crystal ball And then I just put out whatever's out there, and I think there's a lot of terms out there if people are calling themselves futurists and trend forecasters and It's a lot of what we do, but I don't particularly like the term so what we do every single business I know any senior person in a business should be doing and what that entails is Looking at what's happening all over the world across all different industries So it doesn't matter if you involved in retail understand what's having happening in the car business Understand what's happening in the IT world?

Understand what's happening in politics? economics at a top view and What starts to happen? It's like a jigsaw puzzle you start to get these threads running through these commonalities running through a variety of different things and If you go back and it's obviously very very important to understand the history as well What has happened in the past and then you're able to make a calculated? guess as such as to the general direction in which things are going and How you have to adapt in order to future-proof your business?

You know we're not looking at 2050 we're not we've sort of Read up on it, and we have an idea of where technology will be then but it's over the next five years over the next six years over the next seven years and As I said to you it takes a lot of time, but it's something that every single business owner should be doing And I'm guessing just from some of the stuff that that I've read and that you've posted online And I'm guessing a lot of them particularly some of the big corporates are not doing this kind of thing And it certainly is is one of those things and I'd like to talk about that a little bit when we come back You know that this whole concept of but that's the way it's always been done Don't you just love that - I? Sort of you know and I think it was possibly Tony Robbins You said it is that we do things for two reasons we either moving towards pleasure or away from pain I don't know how much pain some companies need to take before They catch a wake up and then when they catch a wake up It's it's kind of this absolute panic, and I'm sure you're gonna be able to tell me some stories about panic and things that have happened So we'll talk further about this when we come back. It is what's involved. My special guest is Dave Nemeth

And we're back what's involved with the Dave and I got it wrong before the break it's Nemeth, okay I want to call you Nemeth because I don't know but it's Dave Nemeth He is the founder and CEO of trend forward Just before we went into the break there. I spoke to briefly about and I was saying you know There's these people panicking nobody wants to change. It's always been done this way I was very guilty of that. I mean I was one of the staunchest and I've been in radio Sure since the Dead Sea was only critical um but I've always done this whole bums in seats radio only works if it's live bums in seats And I used to insist on having guests in studio with me And that it was the only way to do it and then along came 2020 and I didn't have a choice Has that happened? I think it has for most businesses that they they stuck. I mean they don't know what to do Yeah, unless you were a retailer selling groceries and and those kind of items and and even then they had other products that they couldn't sell in The beginning life has changed for absolutely everybody in the business world

Some for the better for those that have been able to adapt and Unfortunately as you said there are too many Bigger companies and and it's normally the bigger companies because they're so tied up with so much red tape and there's the phrase going you know it's very difficult to steer a big ship and You might have some people within that organization that one change, but often Right at the top. There's this fear a fear of actually failing and I think this is what's hindering 90% of the change within large corporates, and we tend to say you know exactly to your point You can't continue doing things the way you've always done them, but these guys are comfortable doing that They don't know better, and I think we need to adopt a totally different mindset especially in these larger corporate organizations We're failing is not a bad thing Rather are we not talking about massive fails yet, but we're talking about testing things on a continual basis and Getting the results from them things that are not going to tank your business or cost you absolute millions But continual testing let's try this let's see what the response is to it. No that didn't work it failed Let's try something else unfortunately, that's not happening and Many of the guys running these big organizations, and I'm not going to say guys But the teams that are running these big organizations are almost waiting for somebody in the industry or Both either locally or internationally to do something amazing so that they can follow and You know in many industries. I mean even if we take the retail industry Internationally it's become stagnant. There's very little innovation. That's happening even locally We've been incredible with our banking where we've our banking sector has led worldwide Globally for years we come up with the most incredible innovations I just wish other businesses could take the lead and instead of sitting back and saying well, let's wait for the next big thing or let's see what so-and-so does because they the biggest is actually get down get New leadership in which is also a problem because in many of these companies We find guys that have been sitting there for 20 years 10 years 15 years even 10 years I believe is too long for a CEO It should be five to eight years maximum, and you should have fresh blood in continually Wow, that's gonna that's gonna upset some some senior people

It is but I mean if you have a look at the Harvard reviews and these kind of things are these kind of reports that are continually coming out You cannot remain innovative in a company for years and years and years and years anymore We're not saying step down from the company go on to an advisory board or whatever it is But we need to be bringing up fresh leadership continually and I firmly believe 10 years is ample To do change do good in a company and then bring fresh blood in through to the top Listen, I think it takes it takes a very mature person to go. All right I've given what I can and now we need we need to get this fresh blood in In my experience even you know when it comes to sort of the top tier of management They're not very keen in general. There are exceptions, but they're not very keen on Looking at their stuff as a resource for innovation ideas Trying to do things differently that that seems to be you know, do as I say end of story. I Know there's a lot of lip service out there I mean if you have a look at some of the top leadership at the moment They'll go on LinkedIn and they'll speak about their innovation. They will speak about what they're doing for their staff But then on the flip side go and speak to the staff and generally you'll get a completely different story coming out of them The bottom line is the playing field has been leveled and it's been leveled even more so now than it was before and

Drastic change is needed the way the teams operate the hierarchy in a company That has got to change Otherwise, you're just not gonna get this innovation. You're not gonna first and foremost. You're not gonna get the right company culture and without the right company culture Unfortunately, you cannot innovate you cannot come up with fresh ideas. You cannot leave the pack Now Dave is this where you and your team come in? Do you come in if companies go? Okay. Listen, we admit it We're a bit stuck in the past and we're stuck in the way things have happened Can you and your team help us? Is that something that you do as trained forward? Very much. So so sometimes it's on a smaller level With regards to projects or certain teams within an organization Otherwise, it's exactly that Where they say we've got a problem We hopefully they not about to close their doors because often that is too late for even us to assist them You know if the damage has been done You can't suddenly turn a massive company around or a medium-sized company for that for that matter but yes that that is what we primarily do and It's a process, you know, we go in and we try to understand that business a hundred percent and then we try to understand their competition both locally and Internationally and try and establish what other companies are doing within that same sector and Then we look at businesses that are in complete other sectors and industries Because you cannot just look at your own industry to try and innovate We have a look at company culture we have a look at company structure and We have a look at what they do on a day-to-day business. Is there anything that actually differentiates them from anybody else and Often that entails rewriting their story having to go back to basics and actually and there's always three questions We ask senior members in a company and they sound very very simple But very few can actually answer them. The first one is who are you?

What are you and why do you exist? and Those are the three questions regardless of the company that we're working with we try to unpack before we do anything else Because if you don't know who you are What you are and why you are you don't have a foundation for anything going forward? That is that is a really I think that's a set of three questions That would make a lot of business people sweat because that's the kind of thing that you don't think about I mean, you know, if somebody says, you know, who are you? What do you do? They would they would not be able to answer it even thinking about it now I'm going she's could I answer those questions and Honestly, could I called questions? Yeah Wow, I've just I noticed one thing that I do want to speak to you about is What size of company do you? really like to deal with and here I'm thinking because on the show in my passion is obviously small and medium businesses and I Will I firmly believe they are the future of our country and yes We always going to have these massive big heavy corporates And I always liken those to to the big cruise liners or the big oil tankers. It takes them a long time To change course change direction. Whereas us smaller businesses And I'm gonna use a very very in this industry very overused with but we we are more agile we can Bop and weave and duck in turn Who do you prefer dealing with? Who do you like to deal with?

We target those medium-sized businesses We certainly do work with corporates on certain projects But some years back having worked in corporates having worked with corporates We just found it was exactly to your point we could put in all the effort all the work But the agility and the ability to be agile just wasn't there. So we really do like those medium-sized businesses We've even worked with certain startups. We're busy with a startup at the moment Which is very very exciting and we've worked with quite a few of them But the medium-sized enterprises is where we want to where we play and and where we get the best results Because those guys are hungry And there's no stopping them, you know, they they prepared to test things They prepared to have these little fails all the way along. They prepared to rewrite their story It's not a case of and going back to the three questions the answer you will get from 90% of corporates when you ask them Who are you what are you and why are you is they'll say oh didn't you see our mission statement when you came in through? the front door and We've done something recently and we've started photographing Whenever we got a big corporate company their mission and vision and all that other stuff. That's there that the typical MBA Teachers you have to have which no one in the company reads no one in the company lives it. It's a waste of time That is that is a very brave and bold statement because I know and I often I think I feel exactly the same way as you Do there's like this whole vision and mission thing for me is that you don't live it. You don't do it So why do you stick it up everywhere?

I was in a training a little while ago and I said to the guys this is what you do And this is what your mission statement says and they all looked at me and went huh? Because nobody had had there's no there's no culture of that kind of thing But Dave listen, there's so much more I want to talk to you about when we come back We're gonna we're gonna talk more because we haven't even touched on covered yet in that impact But when we come back, I want to find out the kind of services that you guys do offer company So we'll talk more about that when we come back

And we're back with what's involved my special guest Dave Nemeth He's the founder and CEO of trained forward I've been reading through a little bit of an overview that I've got of you Dave and Before we get into this section There's there's a quote sharing. Is this a Dave Nemeth quote? The only certainty in business today is the death of business as we know it. Is that it? Where does that come from? Yes it is. Is that a Dave Nemeth quote? That that's a Dave Nemeth quote and we've had that as a quote for some years now So it certainly isn't something brought about by the advent of COVID We've been had that sort of as what we believe in for many years Okay, then makes it I find that fascinating because I do a lot in the communication and the sales sort of training field and and You know even the whole how you sell and what to sell it when I first started out I mean I was handed a book Tom Hopkins how to master the art of selling and there was no action just there was my okay I'm giving away my age here, but that was my introduction to selling and that was like, you know You've got a hand right. Thank you cards, etc etc. And you do this a certain way and to a large degree Sales has also evolved immensely and yet the people haven't evolved along with it the people in the in the industry So let's talk a little bit about the kind of services that that you guys offer if I'm a mid-sized company And and what would I come to you for? Why would I come to?

You've come to us if you wanted to stick out from the pot from everybody else in your industry Okay, we are all about innovation So you would come to us to and and you'd probably be trading. Okay, but you worried about the future How do you remain sustainable? How do you continue to? increase market share and Where do you go to in the next four years five years six years? That is primarily Why businesses would come to us? They would come to us and say look we need new clients We need new market share. How do we do it? That is the starting point? We do get other companies that come for specifics, but generally that is how a company would contact us and say Come and speak to us. Come and look at our business. What can you do for us?

Sorry, Dave, okay carry on because I want to I want to find out the kind of services and things because it looks like you Offer a whole bunch of stuff. So I want you to tell me how this all figures in there. So please continue Okay. So what we'd then do is go in and start understanding the business Okay, we would look at every single touch point that they have as well So we look at the staff and company culture We look at all the red tape and all the sort of the way they do things Okay, whether it's yeah, as I said from the red type the procedures the policies and we question that We then have a look at what this brand looks like to The end user whether it's b2b or whether it's b2c. We need to understand that we have a very Design centric consumer. We're visual people. We don't read anymore. We like cool stuff and We've seen this even in the air con industry with clients that we have We've made air con companies look as cool as Nike and they seeing it on their bottom line so We then look at all those touch points and we say guys you need a refresh as far as it comes to website For instance, or otherwise your website's perfect. Don't worry about it. Leave it. You don't need to spend a cent on that Social media Training packs sales tools are a big part of what we do and We even say to people, you know, let's be honest regardless of the industry that you in when you're doing a quote for somebody they're getting another four or five or maybe even six companies to quote if That quote doesn't stick out and look amazing You're already dead in the water Then it's coming down to pure price and I can promise you that not everything and in not every industry that it's all based on price We've assisted some of our companies do tender documents where they've put all the documents together they've done all of that stuff and then we've sent and created a video with it and I can tell you now the reactions and and and the hits that we've had because of those kind of little videos has been Astronomical we have won so many tenders because of the little extras that we've done that position this company as an authority So I think that's key Regardless of the company that we're working with our aim is to position them as an authority within their industry Okay, that thanks that makes a lot of sense, but I mean when you talk about doing that because you're talking and I've seen you You mentioned somewhere before something called sit which is I just thought that side to you I thought that was a great way for me to do things. I just get to sit but it's

Systematic inventive thinking what on earth is systematic inventive thinking it sounds complicated Okay, so it's actually a system to come up with innovation now many people think when you talk innovation and you talk design thinking and all these things that you can sit in a boardroom and have these sessions these brainstorm sessions in fact, I'm starting to hate that word brainstorm sessions and everybody sits there and everybody comes up with crazy ideas and we throw things around and

At the end of the day there's some great ideas But nine times out of ten none of those ideas can actually be executed and the reason is as follows Everybody speaks about thinking outside the box another pet hate of mine Whereas true innovation actually happens inside the box and this is where this is IT systematic inventive thinking comes in because When you have X amount at your disposal disposal, so you only have X amount of budget You do maybe don't have the latest technology. Maybe you have limited staff. Maybe you have limited resources overall It's to put that on the table and now starting to say right. How do we do something? differently with what we have We're not going to invent a spaceship here because we don't have a finance We cannot come up and invent new software because we don't have the finance at this point in time but how can we innovate with what we have within this box and that is where systematic inventive thinking comes in and And and following that process and breaking things down Now David in terms of the businesses that you have been dealing with You know, are they starting to embrace the digital side of things because I know A lot of people when you talk social media, you talk about their websites or even you know Go so far as to talk about digital strategies I mean I've I've done some work with with some big corporates and when you try and research them and you look at their website You think to yourself Oh my hat. All right, you know That that website was clearly designed and written in HTML sometime in the early 1980s Are they are they starting to to get you know, get to grips with things that you know, it's just I remember one of the things that that I do quite a quite a bit of is I host and produce and You know help people with with podcasts Right. I will host various podcast shows for various corporate entities And just actors as the anchor when I started out doing this and talking to people about this everybody looked at me and said Are you mad that will never ever work?

Now if you look at the the the figures coming in from Europe and the States podcasting is massive and businesses are jumping on it Left right and center. Where do we stand in in terms of things like that in your experience? it's always a challenge and that's why we try tie everything together and we try to explain to the clients, you know, It's not about your website, you know You've got a website with all the information on nine times out of ten people are not even gonna Google you anymore The first port of call is they're gonna go and do a search on LinkedIn or they're gonna do a search on Facebook To see what this company is about And that's what we try to explain to them is you're not gonna get a ton of sales coming through Facebook Facebook is all about the credibility though, and it's just another touchpoint It's about building the brand across everything, you know, when I suddenly go look at this air conditioning company or this stationary company or this pharmaceutical company and They've got a presence on Facebook. They've got a presence on LinkedIn. They got a beautiful beautifully designed website That's intuitive and they've got all this stuff Suddenly there's credibility. It's not about I'm gonna get another sale on LinkedIn Yeah, you see this is this is something and I think we both think the same way on this is that you know Today's customer is way more advanced and and and and and savvy than we give them credit for and your customer today is going What's in it for me?

You know the days of having a salesman with a with a flip book a flip folder that could show you pretty pictures That's not gone. I mean most people will research the hell out of you or your company before they even start talking to you You've you've hit the nail on the head. It is so true. And that's what we try to explain to them Every touchpoint that you can possibly come up at has to look phenomenal It has to position you as a leader and it has to position you so that they say we want to engage with these guys The other thing is is not about pushing product So there's got to be we spend a lot of time with the companies we deal with With regards to thought leadership and saying to them write as an article, you know what we'll send it to our proofreaders Don't worry about the way you write it. Just give us Interesting stuff the way you feel about the industry about the company. Yeah when you go to clients Don't go what are you taking to clients? You know what what you expect your sales guys to sell or they just emailing them every day Are they calling on them or do they actually use this age old thing called a telephone that everybody has forgotten how to use nowadays? Because it's far too easy to just whatsapp a custom and go how's it?

John here, you know, we've got this new product and unfortunately, this is the reality People don't we can do everything on a phone except pick it up and actually speak to that person first hand Oh, and when I get those those impersonal whatsapp marketing messages, I have two heads and and one of them is off I got to tell you it's like it really Irritates me Dave. Listen, I mean, it's fascinating chatting to we're running out of time again, which is a single show But I do want to talk when we come back about COVID and what COVID is has forced you to do People like me to do and and you know, is it a good thing? Is it a bad thing? Where we going when we come back? we're going to be wrapping up with Dave Nemeth from His look at me. I'm losing it

There's so many things in my head today, but we'll talk more about that Monday and it's a Monday David

You know what that's one of the things that business owners particularly small business owners It doesn't matter what day of the week it is because every day is a work day, but we'll come back We'll check more. We'll wrap it up with Dave Nemeth from train forward And we're back wrapping it up. Okay, Dave the big one everybody's wondering about this one of the reasons I wanted to chat to you You were going in one direction With train forward and and you were you were presenting yourselves in one way and in cover it is as hit all of us You've done some some very big you made some very big changes because now you've got It's turned for there's a train for digital now Trend forward virtual rain forward virtual. So you virtual is the new entity Yeah, so now you've literally Turned everything on its head and you put a lot of stuff online now Yeah, so what we did in a nutshell was as covered hit obviously everybody was affected So we had very good clients who were in the events industry suddenly, you know retainers and things like that We're halved, you know, we had half the business We had the clients and we decided to keep on with a lot of the clients who couldn't pay Because without the services we give it would just be even Increasingly more difficult for them, but we realized that We had to do something vastly different and I hate to use the word because it's so overused But we had to pivot Which didn't mean that we rushed out and started selling PPE Like a lot of people did and and they did it out of desperation and understandably So what we did was we basically unpacked everything that we were good at who are we as a business?

What are the strengths in our staff? Where is the the future headed? We also realize that Everybody thinks some of the services that we provide like social media and web design and those kind of things are so easy so a million people started offering these services at next to nothing and I like to reiterate the fact that you know, you get what you pay for but understandably there was panic So what we started doing was we looked at the industries that were worst-hit and that was obviously the conferencing Sector which I am involved in and I lost a massive deal with one of those conferences the events industry and I started creating virtual exhibitions virtual events which are really interactive really easy to use great looking full of graphics and Something that is completely different and we started presenting this. I mean it took us Literally from the start of lockdown. It took us a good three months to get the product out and we were presenting both locally and internationally and We've started signing some really substantial deals through this new platform We've then added the 3d element to it as well So we currently busy with certain clients doing actual virtual showrooms, which you walk through Look at their product click the product you get a 3d version. You can look at it You could order it online. You could get the information about it but really futuristic kind of stuff and we were able to do it affordably and Further on to that what we've also added into the assortment is something that we refer to as interactive video because we know everybody likes to watch video as opposed to reading heaps of text and And video is so important in marketing and communication nowadays the difference with our videos is the video starts and Then it pauses and then there's two buttons or three buttons or four buttons that go up and the easiest way to explain the imagine a journey and then it says would you like to go this way into your journey or would you like to go that way and You click a button and it takes you in a totally different direction to what it would had you click the other button And then it pauses again and then it says, okay. This is where you're at. Would you like to go this way?

Would you like to go that way? so fantastic Wow that's quite a new thing and That's mixed with the virtual offering. It's definitely Differentiated us and you know, there's people out there doing bits of this and bits of that But we've kind of pulled the whole bunch together

And many hours, I mean, yeah I've been up I get up at 3 o'clock every single morning and I'll leave the office at 6. It's it's been like that Saturday Sunday since the start of lockdown but it's been worth it because we've actually been able to come up with something that we believe is a Pivot because it's not vastly different to the offering that we were doing before Yeah, I hear you when you talk conferencing you talk events companies a good friend of mine owns a company called MJ event care and That's just one of many many of these companies that they that literally are just Closing I mean, you know people are closing left right in the center and I feel for them Those are the kind of people that you know, you really wish you could help but unfortunately We can't help all of the people. Where do you think as we as we wrap up now? Where do you think we're going to be going now with with covered because it's not gonna leave us, you know people are saying yes Infection rates are down and I've spoken to a lot of people that yes can't wait to get back to normal I don't think there's gonna be a normal and I don't want to use the term new normal because that also irritates me these days But yes agreed. Where where do you see us going? Are we going to be going more virtual more online?

We don't have a choice and we've actually been saying this to companies for many many years And the interesting thing is if you look at one example, if you take the events industry The events industry have a look at the reports over the last five years Let's forget about it closing down completely because of covert But the events industry has been complaining bitterly over the last couple of years that numbers are down things have to change Even exhibitions they were speaking about virtual exhibitions as an add-on to the exhibitions They were doing five six years ago, but nobody moved on it because nobody else had moved on it So it was that whole scenario, but we don't need to innovate. We just continue doing covert hits and says well guys That's your your chances up boom industry closed for a while, but we forget to Realize that a lot of these industries like retail. They've been complaining bitterly prior to this. This was just You know the the big sword that shut everything off But in many instances a lot of those businesses were bleeding for the last four or five years They hadn't innovated and now they forced you if you you have to look at things differently We have to be more virtual. We have to take things online but having said that This is the time to have a personality to your brand to reach out because we need to personalize again we need to have that personal interaction and That's why I'm so adamant about saying have your virtual meetings have whatever But pick up the telephone when you send a quotation out Mail the quotation, but if that person is in the area get in your car Put it in an envelope and hand deliver it to the reception if they still working in an office or wherever they working from because let Me tell you something. You will be remembered Yeah, yeah, very true very true Deaf we were about out of time before we wrap up here What if somebody's looking just for some advice just somebody to tattoo they've got a business Maybe it's not quite the size of that is your ideal Would you be prepared to talk to these people are there resources they can access via you guys?

Absolutely, so just to put that I am an approachable person We had tons of zoom meetings Be during covert where it wasn't our aim to even get business out of people. It was simply a chat a discussion We've also invested in some training material Which is fantastic, which is a recap and we actually invested in it for our clients for our existing clients And we've made that available free to anybody that wants it as well It's a very top-level thing, but things we've forgotten in business the basics. Okay, it's certainly not a Harvard degree, but

Anyone can go to our website reach out. I'm on Facebook and more than willing to have a chat wonderful stuff death Before I let you go. What's what's next for train forward? What's your next? So we focusing on what we've done at the moment I think a company has to be careful of continually adding to the assortment So we've created these new platforms. We've created this new direction I want everybody to focus on that and try perfect that to as much as possible before we move on to the next thing So I do think we've left frogged the competition to a degree But it's no good now going on to the next thing without Perfecting this skill this art and and doing this so I think as a company and if you look at where we we started We are continually innovating. We continually moving forward, but it's key to do it and then focus because we also see that with a lot of companies is they so Concerned about the next thing the next thing the next thing that they never perfect the thing that could have been the good winner for their Wonderful stuff. Dave. Thank you so much the website address if people want to go on there want to get in touch with you WWW dot trend forward dot co dot z a trend forward one word There we go quick easy and simple trend forward dot co dot z a Founder CEO Dave Nemeth. Thank you so much for joining us and I wish you all the best Matt Thank you so much David and thank you for the opportunity. You've got a great show. Thank you always always a pleasure So that was Dave Nemeth. Check it out trend forward dot co dot z a Wraps it up for this portion of the show before I go one more thing. Thank you for listening